I Help Small Law Firms, Sole Practitioners and Legal Consultants To Get More Clients And Increase Profits Without Working More Hours

 This video shows you how

THE 3 BIGGEST MARKETING MISTAKES SOLICITORS MAKE AND HOW TO FIX THEM

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Specialist Help To Grow Your Law Firm From A Former 'Magic Circle’ UK Solicitor

If you’re the owner of a small law firm, or a sole practitioner or consultant lawyer building your own practice, and don’t have as many ideal clients as you’d like, or feel like you’re working too hard for too little profit, you’re in the right place.

As a former 'Magic Circle’ solicitor with over a decade of experience helping law firms to double their profits without working more hours, I know what works (and what doesn’t work) in our legal sector.

Using my proven client-attraction, conversion, and profit maximising systems and tools, together with our expert coaching and advice, you will be able to:

  • Escape the 'feast and famine’ cycle of new enquiries and replace it with a predictable and consistent flow of enquiries from high-value clients
  • Stop wasting your time giving free advice to potential clients who don’t want to pay the fees you want to charge and instead use a high-converting framework for initial consultations that mean you’ll consistently have 70%+ of enquires saying 'yes’ to working with you even at higher fees
  • Eliminate the key limiting factors for law firm profitability so you can maximise the value of each client you have, build a highly effective team to support you, and double your profits without working more hours
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PROFITABLE PRACTICE
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How to Grow Your Legal Practice Profitably

The starting point is that you need to ensure the 3 Essential Elements of a Profitable Practice (Attract, Convert, Maximise) are all working optimally in your firm or legal practice. If any one or them is not working correctly, profitable growth will be slow, costly, and difficult (at best).

Watch this 3 Step Accelerator Plan video to start your process of analysing these 3 Essential Elements in your own firm or practice, so you know exactly which steps to take to attract more of your ideal clients and increase your profits (without working more hours).

 Watch 3 Step Plan Video

Or book a 15 minute Profitable Practice Focus Session to find out how I can help you get more clients and increase profits without working more hours.

 BOOK YOUR 15MIN PROFITABLE PRATICE FOCUS SESSION

Who Am I?

I’m Michelle Peters, The Business Instructor. I’m a former practising solicitor from a Magic Circle firm who now helps the owners of small law firms, sole practitioners, and legal consultants, to get more clients and increase their profits without working more hours.

I’m the creator of 'The Profitable Practice Programme For Lawyers Who Want More Clients and More Profits Without Working more Hours’ and the founder of 'The Entrepreneurial Lawyer Network’ for ambitious and business-minded lawyers.

I am also the author of the No. 1 Best-Selling book on Amazon 'The Client Magnet Formula For Lawyers: How to attract and convert more of your ideal clients'

Find out how I can help you get more clients and increase profits now.

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What Our Clients Say

Reena Popat

Managing Partner, Carter Bond Solicitors

I was hesitant to instruct a business coach as I was adamant I knew my business better than anyone. However, after my first 'Gameplan’ session with Michelle, I felt a weight lifted off my shoulders. We mapped out where the business was heading, where I wanted it to go and what I needed to do to get there. I felt anxious about the size of the goals we’d set, but exuberant and ready to achieve the impossible with Michelle’s guidance, so I decided to join the Profitable Practice Programme to get help implementing my Gameplan.

I never thought this would be possible but with guidance from Michelle, her patience, her steer and her motivation to keep me aiming higher, I have achieved an increase of 140% in fee income and 471% in profits so far – so nearly 5x profits compared to the start figure. Needless to say, I will be working with Michelle for many years to come!

David Edwards

Managing Director, Burt Brill & Cardens

We have been working with Michelle Peters for five years and have just renewed for the next year of 'Profitable Practice’. Recent successes include doubling our conversion rate of new enquiries, adopting specific ideas of Michelle to generate new work resulting in greatly increased volumes of work in the targeted areas, and helping us develop strategies to spread good marketing practice throughout the firm. Michelle has real-life experience of working with a wide variety of solicitor firms and has knowledge and opinions that she willingly shares, bringing new expertise, techniques, and strategies to our discussions. Our results show that this works.

Kate Bryan

Owner, Data Driven Legal Service

“In my first two months of being a member of Profitable Practice, Michelle helped me identify some quick wins to put in place straight away. A new client, worth about £20k in fees, contacted me on the strength of my LinkedIn profile which I had updated using Michelle’s formula. I also used the techniques from Michelle’s training on how to describe what I do in a way which is clearer about the benefits for clients, and this helped me land another client, also worth about £15 - 20k, with another client in the pipeline. I’m delighted with the results so far and the 12 month programme has already more than paid for itself.”

Piers Clayden

Partner, Clayden Law

Having just signed up for another year, I can honestly say that the programme has been invaluable. Not only has it provided the structure, focus, and direction which I was looking for. I have also found that talking to other members of the programme equally beneficial. It is really good to know that there are lots of lawyers out there who are dealing or have dealt with similar issues and so useful to get their point of view. Actual tangible outputs that I can directly link to the PPP are: Doubling monthly profit; Increasing fee earner rates across the board (by up to 27%); and Confidence to employ an extra fee earner.

Oliver Tidman

Managing Director, Tidman Legal

Michelle Peters has provided impeccable guidance and advice to me on business strategy and marketing. Following and implementing this advice over the 90 day programme has resulted in a 40% increase in turnover and a 90% increase in new enquiries leading to 4 new clients. I can't recommend Michelle, The Business Instructor, highly enough.

Gina Savanhu

Immigration Lawyer and Owner, Globetrot Consultancy

I decided to join the Profitable Practice Programme after attending one of Michelle’s Profitable Practice Secrets 1 day workshops. I immediately got the impression that her approach is very results-orientated and not just about theory. I am pleased to say that my initial instincts were spot on. Within 6 months of joining the Profitable Practice Programme, our business achieved a 20% increase in fee income by implementing small changes to our existing systems. These changes were simple to do once Michelle helped us identify what we needed to do and gave us the step-by-step of how to do it. Within the same period an email marketing campaign generated an additional £12k in income by sending just one email to 20 of our previous clients. Michelle understands the challenges of running a legal practice and I have found that her Profitable Practice Programme has the tools to help us to become more profitable.

Andrew Park

APP Law Solicitors, Cheshire

I was attracted by Michelle’s experience and understanding of the commercial legal services market, and asked her to review my firm’s marketing and advise what could be improved. She proposed a more coherent strategic approach, based around knowledge/education based marketing. In the succeeding months we have been working together to implement those plans. She has proved to be as good at looking at the detail as at the big picture. It is still early days but I can already see a significant increase in the number of new enquiries, and the percentage who become clients. In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%. Michelle gives good value and I would recommend her to anyone running a practice similar to mine.

Lynne Brooke

The Brooke Consultancy LLP, London

"Michelle is a first class business strategist, very result-oriented, keeps you up to the mark and has improved my ratio of time spent on chargeable work by at least 50%."

Bill Ward

Ward Trade Marks, Cambridge

"In a nutshell the whole course [The 5 Step Client Conversion Programme] is extremely valuable – like a revelation, as if one has been working in a perpetual fog all these years and now it has cleared to reveal crystal clear scenery. Every client meeting that we have had since/ during the course has converted!"

James Irving

Irving Law

“I decided to attend the online (virtual) version of The Profitable Practice Secrets Workshop because I’m based in Australia. I wanted help to improve and grow and I wasn’t disappointed. Michelle has clearly put a lot of thought into presenting her information in a format that is understandable and ready to be applied, highlighting key issues without being overly complex, and using catch phrases, diagrams and tools. She is a good presenter, and I enjoyed the format of the online workshop, including the opportunity to interact with other lawyers in break out “rooms”and open discussions. Although attending the workshop helped me see that my practice was probably in worse shape that I had initially thought, it also gave me valuable tools and the knowledge that improvement was feasible though a systematic approach targeting the right areas. I am very happy to recommend Michelle’s workshop to other lawyers.”

THE 3 BIGGEST MARKETING MISTAKES SOLICITORS MAKE AND HOW TO FIX THEM

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