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The support and help which I was given by Michelle Peters and the Profitable Practice team allowed me to find the ability to focus on the aspects of my business which were important to me. The training was always easy to follow and generally in an easy bite-sized amount. My business grew enabling me to employ additional members of staff and increase my turnover considerably. I achieved my 12-month revenue growth target in just 7 months and I’m now on track to exceed this target by more than 60% by the end of the calendar year. The Profitable Practice team were supportive in a practical and a well-being capacity which allowed me to personally grow in confidence as well.

By the end of my first year of ‘Profitable Practice’ I had doubled my monthly fee income. This was through a combination of improving my website, raising my fees, and increasing my conversion rate of new enquiries into paying clients by more than 50% (by re-designing the intake process, filtering out the wrong enquiries, and using Michelle’s ‘Value Questions’ technique). It has been an invaluable experience and has produced the results I wanted. I am now looking forward to taking my firm to the next level during Year 2 of Profitable Practice.

I have just signed up for my second year with Michelle’s Profitable Practice Programme, as in my first year of the programme I almost doubled my fee income, took on my first employee and grew in confidence in marketing my business.  Within the first couple of months of signing up, I used Michelle’s ‘Magic Words’ training to update my LinkedIn profile which attracted a new client worth £36k which meant that the programme more than paid for itself.  In addition to the excellent content and materials, there is also a camaraderie and a team spirit within the programme which I really enjoy.

Being a sole business owner, it is invaluable to have a solid support and sounding board and that is provided by Michelle and her team. Michelle is a great font of wisdom and encouragement. Her approach is clear and straight forward and following her advice produces positive results. This year we have made huge progress, taking on a new team member, relocating, and building the business to a turnover growth of 43%.

The strategic approach employed by Michelle and her team, along with the continual guidance and support, has been instrumental in increasing leads for our firm. This includes helping us craft a Client Magnet that has been nothing short of a game-changer. With over 1,000 downloads and counting, it has proven to be a powerful tool for getting in front of and attracting prospective clients. Since the release of the client magnet, our employment training bookings have soared, with a 270% increase already this year, compared to last – and the enquiries keep on coming! The Client Magnet has also opened doors to some exciting opportunities, including getting us in front of 3 national retailers to date, one of whom is now using us for 3 training sessions. So far our Client Magnet has brought us £50,000 in total in new fees.

We have been working with Michelle Peters for five years and have just renewed for the next year of ‘Profitable Practice’. Recent successes include doubling our conversion rate of new enquiries, adopting specific ideas of Michelle to generate new work resulting in greatly increased volumes of work in the targeted areas, and helping us develop strategies to spread good marketing practice throughout the firm. Michelle has real-life experience of working with a wide variety of solicitor firms and has knowledge and opinions that she willingly shares, bringing new expertise, techniques, and strategies to our discussions. Our results show that this works.

I was hesitant to instruct a business coach as I was adamant I knew my business better than anyone. However, after my first ‘Gameplan’ session with Michelle, I felt a weight lifted off my shoulders. We mapped out where the business was heading, where I wanted it to go and what I needed to do to get there. I felt anxious about the size of the goals we’d set, but exuberant and ready to achieve the impossible with Michelle’s guidance, so I decided to join the Profitable Practice Programme to get help implementing my Gameplan.

I never thought this would be possible but with guidance from Michelle, her patience, her steer and her motivation to keep me aiming higher, I have achieved an increase of 140% in fee income and 471% in profits so far – so nearly 5x profits compared to the start figure. Needless to say, I will be working with Michelle for many years to come!

In the first 12 months of ‘Profitable Practice’ we have doubled the fee income in our law firm, and I have been able to reduce my own working hours to more sustainable levels, improving my work / life balance. I am now spending less of my time working “in” the business and so have more time to focus on growing the firm. One of the key things that has helped achieve these results is the ongoing strategic focus that Profitable Practice supports, and the shift in mindset that it promotes. Our goal for Year 2 in Profitable Practice is to add another 50% to our fee income and to continue to improve profitability.