There are two ways to plan a dinner party. You can decide on the menu, buy the food, lay the table, and then start sending out invitations. Or, you can send the invitations, see who’s coming, and then decide what food to buy and how many places to lay at the table. The second way …
Perfectionism is a mixed blessing. It’s a great trait to have where things need to be done ‘right’. But it can slow you down. And in business in particular, perfectionism can lead to slow growth, or even stagnation. One of my business mentors taught me “Build the plane as you fly it”. Meaning don’t wait …
“If you want your clients to buy green bananas, you need to educate them about why they should want green bananas.” This was the advice I gave recently to one of the lawyers attending my marketing clinic when they asked for feedback on an article to promote their legal services. If you write articles, blogs, …
If you want more clients for your law firm, there’s a simple way to get them without any additional marketing. Instead of trying to attract more enquiries, focus on converting more of the enquiries you already receive. I know this sounds obvious. But I also know, from talking to hundreds of law firms over the …
Recently three different lawyers told me they are spending a lot of money on paid marketing strategies (such as google PPC and social media ads) but not getting the right kinds of enquiries. “We’re really busy with enquiries but none of them want to pay our fees,” said one frustrated lawyer. Another said, “The enquiries …
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