There are two vineyards in Kent (where I now live) which offer almost identical membership packages, at very similar prices. Vineyard A has three times as many members as Vineyard B, even though it is a fraction of the size and has many fewer visitors to promote its membership to. So why is there such …

Have you heard the expression “Facts tell, but stories sell”? As lawyers, we’re good at ‘telling’ prospective clients facts and information, but we’re usually less good at using stories to convey that information. This is because most of us are logical and methodical thinkers (sometimes referred to as left-brain thinkers). Our creative thinking (the right …

At an online workshop I ran recently, I discussed the importance of ‘niche marketing’ to attract your ideal clients. Some lawyers worry that focusing your marketing on a specific target audience (‘niche’) risks missing out on potential clients from outside that niche. They worry they’ll get fewer new clients overall. But the reverse is usually …

Recently we visited a vineyard in Andalucía, Spain, for a “tour and tasting”. It was excellent. Not just the wine (we bought 6 bottles to enjoy later!) but also the experience itself. And since then, I’ve recommended the visit to at least 3 other people who live in the area. But…. We nearly didn’t go. …

Recently I found myself back in a flight simulator at RAF Brize Norton. This time it was the Airbus A400M Atlas Military Transport Aircraft. Quite different from my previous experience in the Lockheed C130 Hercules (which I wrote a blog about HERE)….but no less instructive about the analogy between piloting a plane and piloting a …