“If you want your clients to buy green bananas, you need to educate them about why they should want green bananas.” This was the advice I gave recently to one of the lawyers attending my marketing clinic when they asked for feedback on an article to promote their legal services. If you write articles, blogs, …

If you want more clients for your law firm, there’s a simple way to get them without any additional marketing. Instead of trying to attract more enquiries, focus on converting more of the enquiries you already receive. I know this sounds obvious. But I also know, from talking to hundreds of law firms over the …

Recently three different lawyers told me they are spending a lot of money on paid marketing strategies (such as google PPC and social media ads) but not getting the right kinds of enquiries. “We’re really busy with enquiries but none of them want to pay our fees,” said one frustrated lawyer. Another said, “The enquiries …

Why is it that telling your fee-earners they need to record more of their chargeable time or telling them to bill clients more of the chargeable time they’ve recorded, doesn’t seem to work? From years of experience in helping law firm owners tackle this issue, I have found the reason it doesn’t work is that …

One of my favourite times of the week is a Thursday afternoon when I run a marketing clinic for my Profitable Practice lawyer clients. Clients send me their marketing for review, which might be a page on their website, their LinkedIn profile, an article they’ve written, or their ‘Client Magnet’ guide or report. At a …