Here’s the thing about socks – you can buy a specific size (mine’s size 7), or you can get ‘one size fits all’. Have you honestly ever had a ‘one size fits all’ sock that was as good a fit as one in your specific size? I’d say that ‘one size fits all’ usually means ‘one size fits no-one very ... [View Post]
Blog
Specialist VS Generalist: Is ‘Hedging Your Bets’ Hurting You?
I'm often asked by the owners of legal or other professional practices "Should I describe myself as a general practice or should I say I'm a specialist?" Many professionals have heard that it's easier to get clients if you're a specialist. But they're worried that if they say they're a specialist ... [View Post]
How ‘The Cyclist and The Phone Zombie’ can help you get more clients
This week cyclist Robert Hazeldean was told he faces a £100,000 legal bill after crashing into a pedestrian whom the judge described as a ‘phone zombie’ for using her phone whilst crossing the road. Mr Hazeldean’s unfortunate story could be your opportunity to help more of your ideal ... [View Post]
THE P.I.S.A CONTENT FORMULA: THE EASY WAY TO WRITE CLIENT-ATTRACTING CONTENT
Do you find it hard to write those website articles, blogs, case studies and other content that you know would help you attract more clients? Or, perhaps you make the time and effort to write them, but feel deflated when they don't seem to work? I get it. I've been there too, and I know it’s ... [View Post]
MINDSET, MASTERY AND MADNESS
What's your view on the Einstein quote "Insanity is doing the same thing, over and over again, and expecting different results"...? I think it's true. If you want different results, you have to do things differently. But sometimes it's not just about doing things differently, it's about thinking ... [View Post]
