If you’ve been in practice for a while – or even if you’ve only recently started – you’ve probably noticed that it’s getting harder and harder to attract and convert the right kinds of clients. It’s a complaint I hear all the time from lawyers who are looking for ways to improve the quality and ...
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Here’s the thing about socks – you can buy a specific size (mine’s size 7), or you can get ‘one size fits all’. Have you honestly ever had a ‘one size fits all’ sock that was as good a fit as one in your specific size? I’d say that ‘one size fits all’ usually means ‘one size fits no-one very ...
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I'm often asked by the owners of legal or other professional practices "Should I describe myself as a general practice or should I say I'm a specialist?" Many professionals have heard that it's easier to get clients if you're a specialist. But they're worried that if they say they're a specialist ...
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 This week cyclist Robert Hazeldean was told he faces a £100,000 legal bill after crashing into a pedestrian whom the judge described as a ‘phone zombie’ for using her phone whilst crossing the road. Mr Hazeldean’s unfortunate story could be your opportunity to help more of your ideal ...
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Do you find it hard to write those website articles, blogs, case studies and other content that you know would help you attract more clients? Or, perhaps you make the time and effort to write them, but feel deflated when they don't seem to work? I get it. I've been there too, and I know it’s ...
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