I've lost count of the number of times a client has asked me 'do you think I should advertise in this publication?' or 'do you think I should be on Twitter?' or 'should I be sending out leaflets?'. My answer is always in the form of another question: 'What are you going to say in that advert, Twitter feed or ... [View Post]
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How to make more money without more clients
If you ask the owner of nearly any service-based business owner what they want most for their business, and the answer you'll most often hear is "I want more clients". And that's exactly what most of them spend the majority of their marketing time, money and effort on… acquiring new clients. Getting clients is ... [View Post]
Why 30% of Your Clients Want to Pay More (and might not hire you if you don’t charge more)
In this economy, it's easy to fall into the trap of thinking you need to reduce your prices in order to win more clients. Or even to keep your existing clients. But some clients want to pay more than you are charging. Yes, really. Why? Because they want to be "VIPs." In fact, there has been research that shows that ... [View Post]
The 3 Biggest Mistakes Most Solicitors Make That Keep Them From Attracting Enough Clients and How to Fix Them
Would you like More Clients? But you worry about using marketing strategies which seem 'salesy' or unprofessional? Would you like to have more of your ideal clients approaching you without you having to 'market' to them? Imagine what it would be like if you could stop chasing after new clients and instead get more ... [View Post]
How do you answer the question “What Do You Do?”
Whenever I'm at a networking meeting, or in any kind of business environment where people are meeting for the first time, I'm always listening out for how people answer the question "What do you do". And how the person who asked them the question responds to the answer they hear. How often have you answered this ... [View Post]