To protect your firm or practice from the impact of COVID-19 there are three critical areas you need to focus on right now. Step 1: Protect You need to protect your finances (particularly cashflow), your team (physically and mentally), and your existing client base (for your future pipeline of work). Step 2: ... [View Post]
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UNCERTAIN TIMES, FLEXIBLE THINKING, AND NEW OPPORTUNITIES
"Uncertain times" is perhaps an understatement to describe what’s going on in the world right now. It’s hard to keep up with the daily (or even hourly) changes to the COVID-19 crisis and the resulting impact on the economy. It’s even harder to keep up with contingency planning for your own business or firm – what ... [View Post]
THE 3 CRITICAL SHIFTS YOUR PRACTICE NEEDS TO ATTRACT MORE OF YOUR IDEAL CLIENTS
If you’ve been in practice for a while – or even if you’ve only recently started – you’ve probably noticed that it’s getting harder and harder to attract and convert the right kinds of clients. It’s a complaint I hear all the time from lawyers who are looking for ways to improve the quality and quantity of their ... [View Post]
Your Practice Is Not A Sock (So Stop Treating It Like One)
Here’s the thing about socks – you can buy a specific size (mine’s size 7), or you can get ‘one size fits all’. Have you honestly ever had a ‘one size fits all’ sock that was as good a fit as one in your specific size? I’d say that ‘one size fits all’ usually means ‘one size fits no-one very well’. You know what I ... [View Post]
Specialist VS Generalist: Is ‘Hedging Your Bets’ Hurting You?
I'm often asked by the owners of legal or other professional practices "Should I describe myself as a general practice or should I say I'm a specialist?" Many professionals have heard that it's easier to get clients if you're a specialist. But they're worried that if they say they're a specialist in one type of ... [View Post]
