"How do I re-engage with past clients, post Covid-19?" is a question I was recently asked by one of my lawyer clients. He wasn’t sure how to get in touch with them without sounding like he’s selling his services. I gave him 4 options, with increasing levels of 'engagement' with his past clients, based on different ... [View Post]
Blog
The Post Pandemic Accelerator Plan For Law Firms
I’ve just finished creating a brand new video training called "The Post Pandemic Accelerator Plan For Small Law Firms". In this 32 minute video I show you how to increase your clients, fee income, and profits – even in a difficult economy. In this video I cover: The 3 Critical 'Growth Elements' of your firm that you ... [View Post]
How To Get More Clients Using Webinars (Particularly During This Pandemic)
Right now there's a unique opportunity for law firms to attract more clients using webinars. The reason webinars work is that they give you the opportunity to educate your prospective clients about why they need help in a specific area, and then why you’re the right expert to help them. Webinars have always been a ... [View Post]
HOW TO MARKET LEGAL SERVICES DURING COVID-19
At a recent Profitable Practice Secrets workshop for lawyers, one of the strategies we worked on was how to market your legal services during Covid-19. A lot of lawyers (and other professionals) are worried that if they promote their services at the moment (via email, social media, adverts, newsletters, etc) they ... [View Post]
YOUR FIRM’S FUTURE: WHICH LINE ARE YOU ON?
Right now, there are three groups of lawyers and professional advisers, and they are going to end up in very different places in the next 12-36 months. These three groups are represented by the different coloured lines in the drawing above: Starting from the bottom and working up: those on the red line are avoiding ... [View Post]