I was so excited – it was going to be our first time away from home that year. Taking advantage of the lockdown relaxation, we’d booked a self-catering apartment in Poole for the weekend. The weather forecast was great, and we were looking forward to four days away from home, from work, and from London. Poole ... [View Post]
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WE’RE SPENDING A LOT ON MARKETING BUT NOT GETTING MANY ENQUIRIES…
"We're spending a lot of time and money on advertising and marketing but it doesn't bring us many enquiries - we're mostly relying on referrals." I hear this so often and it makes my heart sink. Sometimes I also hear comments like "We've just spent £10k with an agency and still didn't get results". More ... [View Post]
HOW EXTRA-LARGE EGGS CAN HELP YOUR LAW FIRM MARKETING
In the past, I always used to buy large eggs, and sometimes even extra-large eggs. I just assumed "bigger is better" – it certainly meant more scramble on my plate! Then, a few weeks ago, I read an article that completely changed my thinking. It was written by the British Hen Welfare Trust, and it explained the problem ... [View Post]
IS THIS F WORD SLOWING DOWN GROWTH IN YOUR LEGAL PRACTICE?
Business growth goals are a funny thing. We know we should set goals for our law firm or legal practice. And you've probably heard about the studies that show that if we set a specific goal and write it down, we're much more likely to achieve it (e.g. Harvard Business Review). But then the nagging thoughts creep ... [View Post]
THIS “HANDOVER” MADE ME CRINGE
We’d had a lovely day tasting English sparkling wine in the beautiful Kent countryside, where the whole experience was delightful. We were now looking forward to dinner at a nearby pub owned by the winery, where the website looked impressive and the booking process (via email) had been really friendly and ... [View Post]