Here’s a sign I saw outside a pub in The Wirral (we were visiting my husband’s family): (In case you can't see the image, it says "Beer Shortage Soon – Panic Buy Here!!") It made me chuckle. It wasn't just a witty play on the petrol shortage panic-buying going on at the Shell garage directly across the road ... [View Post]
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Are you wasting money on marketing (or by not marketing)?
When growing your law firm or practice, you should always consider Return on Investment (ROI) before committing to any marketing spend. This includes any training, coaching, or consulting as well as the direct cost of the marketing itself. Plus the time and effort you need to invest personally. Then compare these ... [View Post]
ONE SIMPLE CHANGE TO YOUR MARKETING THAT WILL TARGET 97% MORE OF YOUR IDEAL CLIENTS
Is your marketing ignoring most of your ideal clients? The reality is that most law firms’ marketing isn't as effective as it could be because it only targets those who are ready to instruct you now. That's because it's 'here I am' marketing. This kind of marketing (whether it's on your website, in your leaflets or ... [View Post]
USE THIS ‘MEERKAT METHOD’ TO GROW YOUR LAW FIRM
If you've ever watched real meerkats (not the puppet ones on TV!) you'll have seen that they love to get up on their hindlegs and scan the horizon. Then they drop back down onto all fours to pay attention to whatever is in front of them. They continually swap between popping up to get the long distance view ... [View Post]
CAN THESE 2 ‘MINDSET’ STRATEGIES REALLY GROW YOUR PRACTICE?
Recently I was running a session with clients and we were talking about mindset and I want to share a couple of the takeaways and insights from that session. We were talking specifically about mindset in relation to business and creating (and keeping) a positive mindset despite all the craziness that's going on around ... [View Post]
