Right now there's a unique opportunity for law firms to attract more clients using webinars. The reason webinars work is that they give you the opportunity to educate your prospective clients about why they need help in a specific area, and then why you’re the right expert to help them. Webinars have always been a ... [View Post]
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HOW TO MARKET LEGAL SERVICES DURING COVID-19
At a recent Profitable Practice Secrets workshop for lawyers, one of the strategies we worked on was how to market your legal services during Covid-19. A lot of lawyers (and other professionals) are worried that if they promote their services at the moment (via email, social media, adverts, newsletters, etc) they ... [View Post]
YOUR FIRM’S FUTURE: WHICH LINE ARE YOU ON?
Right now, there are three groups of lawyers and professional advisers, and they are going to end up in very different places in the next 12-36 months. These three groups are represented by the different coloured lines in the drawing above: Starting from the bottom and working up: those on the red line are avoiding ... [View Post]
3 STEP ACTION PLAN FOR LAWYERS AND PRACTICES AFFECTED BY COVID-19
To protect your firm or practice from the impact of COVID-19 there are three critical areas you need to focus on right now. Step 1: Protect You need to protect your finances (particularly cashflow), your team (physically and mentally), and your existing client base (for your future pipeline of work). Step 2: ... [View Post]
UNCERTAIN TIMES, FLEXIBLE THINKING, AND NEW OPPORTUNITIES
"Uncertain times" is perhaps an understatement to describe what’s going on in the world right now. It’s hard to keep up with the daily (or even hourly) changes to the COVID-19 crisis and the resulting impact on the economy. It’s even harder to keep up with contingency planning for your own business or firm – what ... [View Post]
