At a recent Profitable Practice Secrets workshop for lawyers, one of the strategies we worked on was how to market your legal services during Covid-19. A lot of lawyers (and other professionals) are worried that if they promote their services at the moment (via email, social media, adverts, newsletters, etc) they ...
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Right now, there are three groups of lawyers and professional advisers, and they are going to end up in very different places in the next 12-36 months. These three groups are represented by the different coloured lines in the drawing above: Starting from the bottom and working up: those on the red line are avoiding ...
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To protect your firm or practice from the impact of COVID-19 there are three critical areas you need to focus on right now. Step 1: Protect You need to protect your finances (particularly cashflow), your team (physically and mentally), and your existing client base (for your future pipeline of work). Step 2: ...
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"Uncertain times" is perhaps an understatement to describe what’s going on in the world right now. It’s hard to keep up with the daily (or even hourly) changes to the COVID-19 crisis and the resulting impact on the economy. It’s even harder to keep up with contingency planning for your own business or firm – what ...
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If you’ve been in practice for a while – or even if you’ve only recently started – you’ve probably noticed that it’s getting harder and harder to attract and convert the right kinds of clients. It’s a complaint I hear all the time from lawyers who are looking for ways to improve the quality and quantity of their ...
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