Client Magnet Workshop

Imagine a world where:

Prospective clients regularly approach you, seeking your legal expertise, instead of you having to go out and ‘find’ them

Your inbox overflows with enquiries from "warm" leads, eliminating the frustration of waiting for referrals
Your client attraction process runs like clockwork, delivering predictable results with minimal manual effort

All this, without the need for:

Costly ads, flyers, or Google Ads
Pushy sales tactics like direct mail or cold emails
In-depth technical knowledge of marketing funnels or online platforms

What You'll Learn:

The Client-Attracting 'Hook': Grab your ideal clients' attention by offering something they genuinely desire (hint: it's all about them, not you).
The Client Magnet Formula: Craft a downloadable 'Client Magnet' that educates prospects on why they need your expertise and why you're their top choice (no more "here I am" marketing that sounds the same as all your competitors).
The Funnel Follow-Up System: Master the art of following up with prospects who've downloaded your Client Magnet, making consultation requests a 'no-brainer' for them.
The Automation Advantage: Transform your entire Client Magnet Marketing System into autopilot mode. Enjoy a consistent flow of inquiries from ideal clients weekly, even while juggling other client matters.

This is NOT Your Typical Online Event

Unlike other online events, this workshop is all about actionable steps. Walk away with a clear roadmap to build your Client Magnet Marketing System. Plus, we offer to set up the entire system for you if you prefer a hands-off approach.

This workshop is tailored to small law firm owners, sole practitioners, and legal consultants eager to see significant client, fee income, and profit growth within the next 3-12 months and who want a an automated ‘set it and forget it’ Client Attraction System to bring them predictable results without lots of manual effort.

In this half day online workshop you will learn how to create your own client-attracting marketing system to fill your initial consultations with ‘ideal’ prospective clients that you can easily convert into high-paying clients for any civil or white-collar crime legal practice area, based on our proven ‘Client Magnet Formula’ that’s already been used by hundreds of other lawyers (see testimonials below).

FREQUENTLY ASKED QUESTIONS

Who can attend this event?
This workshop is for the owners of small law firms, sole practitioner lawyers, and legal consultants wanting to build up their individual practice area. If you’re a partner in small to medium sized firm who has responsibility for business development and growth in your practice area, you are also eligible to attend. More junior lawyers can attend alongside a senior lawyer from their firm.

How do I know if this event is right for me?

This workshop is for you if you want to stop chasing after new clients for your law firm or legal practice and instead get more prospective clients to approach you, asking for your help, and you want a a constant stream of enquiries from ‘warm’ prospective clients without the frustration of ‘feast or famine’ of waiting for referrals. It’s also for you if you want to automate your client attraction process, so you can ‘set it and forget it’ and get predictable results without lots of manual effort.

What will I get out of this event?

This is a practical and interactive workshop, not a presentation. You will walk away from this event with complete clarity about how to create your own Client Magnet Attraction System to attract more high-paying clients and a plan to put into action.

Do I need technical skills to implement the Client Magnet Attraction System?

You don’t need to know any technical skills to learn the Client Magnet Attraction System that we’ll be teaching at this event. We’ll show you what’s needed and you can ask your web developer or marketing team to set it up for you. Or if you prefer, we’ll show you how we could set up the entire System for you if you want so you can have all benefits without needing to learn any technology or make any changes to your website.

Where and when is it taking place?
Where: Online (Zoom Meeting) - online meeting link will be provided after registration
When: Wednesday 11th October 9.30m-1pm BST

Can I claim CPD?
Yes you can claim CPD for this event if you consider it meets a training need you have.

How do I reserve my seat?
Tickets are just £147+VAT for this half day online workshop. Check Ticket Availability below

ABOUT YOUR WORKSHOP LEADER

Michelle Peters, Founder of The Business Instructor

Michelle Peters is the creator of The Profitable Practice Programme for small law firm owners who want to grow their practice profitably. She is the leading authority in helping lawyers to double their practice whilst working fewer hours.

Michelle is a former solicitor who spent 9 years at a 'magic circle’ law firm in London, so she understands the genuine concerns her fellow lawyers have about marketing that feels like 'selling’ or doing anything which feels unprofessional or 'salesy’. After extensive training in business development and marketing, and putting her skills into practice in attracting clients for her own business, Michelle now helps lawyers to quickly and easily get clients in a way which feels comfortable and ethical and brings them a steady (and reliable) flow of business. She also shows legal practices how to ethically increase profits from existing clients, so they can increase their fee income and profits without having to spend so much time and effort continually looking for new clients.

LAWYER RESULTS FROM THE CLIENT MAGNET SYSTEM

“The strategic approach employed by Michelle and her team, along with the continual guidance and support, has been instrumental in increasing leads for our firm. This includes helping us craft a Client Magnet that has been nothing short of a game-changer. With over 1,000 downloads and counting, it has proven to be a powerful tool for getting in front of and attracting prospective clients. Since the release of the client magnet, our employment training bookings have soared, with a 270% increase already this year, compared to last - and the enquiries keep on coming! The Client Magnet has also opened doors to some exciting opportunities, including getting us in front of 3 national retailers to date, one of whom is now using us for 3 training sessions. So far our Client Magnet has brought us £50,000 in total in new fees.”

Juliet Ralph, Director, Robinson Ralph Employment Solicitors

'I’ve been working with Michelle for the last 90 days to create and promote a ‘Client Magnet’ to attract more of our ideal clients. I’ve found Michelle’s training to be really easy to follow and implement. I loved the structure of the training and the ‘how to’ examples, templates and checklists which made it easy to follow. The training has also influenced all my marketing because I know understand how to motivate prospective clients to want to invest in my services.’

Paula Fisher, Managing Director, Practical HR

'Michelle has helped us to produce a Client Magnet report that generated over 300 downloads from potential clients and contacts in just a few months. This has meant that we have been able to generate an excellent pipeline of worldwide potential new business targets during the COVID lockdown and has already generated over £50,000 of new business.'

Stephen Rodd, Partner, Keystone Law: Isle of Man

'With Michelle’s help I was able to produce a Client Magnet in the form of a guide downloadable from my firm’s website which resulted in a 1500% increase in enquiries for that service. The fees generated from that work became the foundation of my firm’s turnover during lockdown and took the pressure off other areas that were struggling due to lockdown restrictions and court adjournments. I would thoroughly recommend the course to anyone who wants to take their business forward.'

Jonty Gordon Director, Solicitor, Amgen Law

“Another area that Michelle has particularly helped me with is the idea of a “Client Magnet” to attract my ideal clients. This emphasised the importance of giving readers of my magnets enough information to educate them on the importance of the topics themselves, whilst also explaining why they needed my help, before inviting them to take action. In other words, giving enough of an explanation, but not skimping on the most important part: that, by instructing me, clients could be certain that I could produce valuable results for them. These magnets have had a lot of support on social media, particularly on LinkedIn, where I have been able to promote them not only as one-off pieces of advice, but on a cycle of sharing them consistently, so that I am saving myself time, rather than scratching my head, trying to dream up new content. They are frequently commented on and I have also won work from repeat clients and referrers by promoting them in this manner.”

Richard Hiron, Consultant Solicitor, Woodstock Legal Services

This Online Workshop will take place online on Wednesday 11th October 9.30am-1pm BST.