Review, Refocus and Re-Plan for Results
If you aren’t getting the results you want in your business, then this is a great time of year to take a time-out and check that you’re not fulfilling Einstein’s definition of insanity: “doing the same things over and over again expecting a different result.”
This is a fundamental mistake we so often make in our own business when we’re busy working ‘in’ the business and not taking the time to work strategically ‘on’ it. We don’t take the time to review what’s working, and what isn’t, so we carry on oblivious until the end of the year comes and we realise we haven’t met our goals. By then it’s too late to do anything about it for that year.
So this is a great time to apply my “Review, Refocus and Re-Plan for Results” strategy to your business.
I use this powerful 3 step process in my own business at least twice a year, as well as teaching it to my private clients. The result is a strong, focused and ‘on-target’ action plan for the next 3,6 and 12 months. Something you can use to not only guide you over the coming months, but to regularly ‘check-in’ against to make sure you are on course to reach your end-of-year targets.
Here’s how to apply this powerful 3 step strategy in your own business:
Step 1: Review
At a basic level, “Review” means checking-in with yourself and your business to see:
- what’s been working over the last 12 months (or since you last did this exercise) – i.e. what should be continued, and
- what hasn’t been working – i.e. what should be changed or stopped completely.
But more importantly, a Review is also a chance to check whether what you’ve been doing so far this year is taking you nearer to your goals – are you on course or going off at a tangent? If you’re not on-course, then it’s time to course-correct.
Step 2: Refocus
“Refocus” means taking time to revisit your current set of business goals and to check whether they are still your goals for the next 3-6 months and beyond. Maybe your goals have changed but your business direction hasn’t quite caught up yet. If so, now is the time to revisit your business plan.
Step 3: Re-Plan
“Re-plan” means looking ahead and deciding what you need to get done in the next 3, 6 and 12 months to be on course to reach your ultimate business goals. Then you can update your Strategic Action Plan so that you know exactly what you need to be doing – each week and each month – to be on course to achieve your end of year goals.
A good Strategic Action Plan doesn’t just set out what you need to do, but also the steps you are going to take to get it done and by when.
What if you don’t have a Strategic Action Plan in place yet?
If you don’t have a strategic action plan in your business, these are the steps you need to work through to create one:
- Write down exactly what you want to achieve by the end of the year (e.g. number of new clients, increase in turnover, increase in profits, what you fees will be – be as specific as you can)
- Identify what challenges you need to overcome in your business to achieve those goals. You need to clearly identify the challenges that could slow you down, or stop you, from achieving your goals as quickly as you’d like, so that you can plan how to overcome them
- Now you can select the strategies you plan to implement to overcome your challenges and achieve your goals in the time frame you have set for yourself.
Once you know which strategies you are going to implement over the next 3, 6 and 12 months, you can break each one down into the individual tasks you need to complete to ‘get it done’. Set yourself a deadline for each one.
If you need help with the above process, then you can apply for a no-cost 15 minute ‘Profitable Practice Focus Session’ with me. In this session I’ll help you identify the biggest challenges slowing you down or stopping you from growing your business or practice so you know exactly what to focus on fixing. Apply HERE.