Discover the The Profit Architecture Plan and the Profitable Practice Operating System and Strategies that will transform your law firm into a 'Freedom Firm', so you can work with only your ideal clients, to work the hours you want, and to have the financial freedom you deserve (in any economic climate).
If you are the owner of a small or boutique law firm or a sole practitioner or a consultant lawyer, and you want to:
This will be the most important event you attend this year.
My 'Profitable Practice Secrets’ workshop will show you how to:
This workshop is for senior partners, managing partners, and the owners of small law firms, and sole practitioners and consultant lawyers .
Most business seminars and workshops are boring, mostly theory, and you don’t come away with anything actionable. This is NOT that kind of event. You will walk away from this in-depth, hands-on workshop with a clear plan to get you through this difficult economic period AND lay the right foundations for future growth, plus specific tools and strategies to help you start implementing that plan immediately.
This in-person workshop will take place in Central London on Wednesday 25th November 9.30am to 5.30pm GMT (2 course lunch included) followed by networking drinks
Super Early Bird tickets: £147+VAT until 22nd October
Standard price £247+VAT
VIP ticket £497+VAT
Click here to request more details or ask a question about this event
100% Money Back Guarantee
'I want you to be 100% satisfied with your decision to join this workshop. After you have attended the entire workshop if you are not completely satisfied with the value you have received then simply let us know on the same day and we will refund 100% of what you have paid. No quibbles.'
**IMPORTANT** Due to limited places for each workshop there are only a limited number of tickets available.
Claim your seat now before the event is sold out.
THIS IS AN INTERACTIVE, HANDS-ON WORKSHOP WHERE YOU’LL WORK ON TOOLS AND STRATEGIES FOR GROWING YOUR SPECIFIC FIRM OR PRACTICE
9.30am REGISTRATION, COFFEE AND NETWORKING
10am YOUR FREEDOM FIRM BLUEPRINT
You’ll analyse your existing firm or practice area using my Traffic Light Accelerator Tool and create a ‘heat map’ of the Profitable Practice Elements which are slowing you down from having the clients and profits you want and/or keeping you working too many hours. Then we’ll identify the biggest growth opportunities in your specific firm or practice and what you need to focus on, and in what order, to get the clients, profits and time off that you want. You’ll finish this session with a bespoke Freedom Firm Blueprint which will give you clarity about what to do, and the confidence to do it.
11.45am CLIENT ATTRACTION
You’ll learn how to powerfully attract more of your ideal clients, so they are the ones calling or emailing you and you don’t have to go out ‘hunting’ for them and/or put up with the uncertainty of waiting for referrals. You’ll use the Client Hook Creator Tool to identify what will attract your ideal client and you’ll create your first ‘Client Hook’ during the workshop, and get on-the-spot feedback from me on how to improve it further.
LUNCH
2pm PROFIT MAXIMISER
You’ll analyse which of the 7 Profit Zones in your practice provide the biggest opportunity for increasing your profits in the next 12 months and how the 7 Profit Zones Formula will enable you to double your profits without working more hours. Once you know what’s possible in your practice, you’ll set specific and realistic goals for your practice growth for the next 12-36 months (including your target numbers for clients, fee income, profits, team and time off). Then you’ll create your own Profit Architecture Gameplan to show you what to focus on to accelerate your results over the next 12 months.
4pm CLIENT CONVERSION
We’ll finish the day learning specific skills that will enable you to increase the percentage of potential clients who say ‘yes’ to working with you from an initial consultation – without having to give away advice for free. Then, using the Conversion Question-Generator you’ll identify exactly which questions to ask during an initial consultation that will ensure clients understand why they need your help, why they should choose you, and why (most importantly) they should pay the level of fees you want to charge. Once you have these skills you’ll be able to increase your conversion rate and have the confidence to raise your fees.
5pm REVIEW, NEXT STEPS, AND DRINKS AT 5:30
WHAT OTHERS ARE SAYING ABOUT OUR WORKSHOPS
I first heard about Michelle via LinkedIn and after attending one of her webinars, I received an invite to attend her workshop for small law firms in London. I attended the workshop because I wanted the tools to increase my firm’s profits while reducing my working hours. At first, I questioned attending as this would be a day out of the office, which is valuable time otherwise spent fee-earning, but after reading the testimonials, I believed it would be worth it. I am so pleased I attended because I came away clearly identifying the areas we need to work on to increase our profits. I am excited to start working with Michelle in her Profitable Practice programme so she can provide the tools we need to hit our goals.
Shernaz Motivala,
Owner, Good Wills Ltd
I set aside time to attend Michelle’s Profitable Practice Secrets workshop because I was struggling to identify why I had been unable to turn numerous enquiries into instructions. The workshop was excellent, and it was good to meet with others who were encountering similar problems as me. I was encouraged to attend by the fact that Michelle is a former practising solicitor she could relate to my profession. Michelle put into words concerns I have had about running a profitable modern-day legal practice, but not had time or the expertise to analyse. In particular, the concept of ‘neutralising price resistance’, which is one problem I have been up against, was clarified with useful advice to help me deal with this issue with confidence.
Veronica White,
Owner, Elite Legal Services
I wanted to find out more about how to make my practice profitable whilst still maintaining a good work/life balance. Finding time in the working week to take a day off to attend a workshop is difficult but I found the workshop to be really beneficial. It really made me think about what I needed to do to make the best use of my time and make the business run more efficiently. Since attending the workshop I have started to improve our systems so that we can utilise the support staff in a more efficient way and keep salary costs to a minimum. Michelle was very helpful and knowledgeable and I would certainly attend one of her events again.
Sarah Clowes, Partner/Owner
Clowes & Co Solicitors
I found Michelle’s 'Profitable Practice Growth Secrets’ Workshop to be everything I wanted it to be. Practical, structured and with enough pressure to be present and deliver but more importantly it secured the time to think. The other attendees were friendly, supportive and critically, honest about their journeys and the challenges they faced. Together with the practical application and work deliverables set, this represented the most value for me. I came away with a greater motivation and much bigger plans for the business and I have signed up to the Profitable Practice Programme to work with Michelle over the next 12 months to implement those plans. If you’re serious about building your practice (at any stage or turnover) I would highly recommend Michelle and her team.
Shainul Kassam, Managing Director
Fortune Law
I set aside time to attend Michelle’s Profitable Practice Secrets workshop because I was struggling to identify why I had been unable to turn numerous enquiries into instructions. The workshop was excellent, and it was good to meet with others who were encountering similar problems as me. I was encouraged to attend by the fact that Michelle is a former practising solicitor she could relate to my profession. Michelle put into words concerns I have had about running a profitable modern-day legal practice, but not had time or the expertise to analyse. In particular, the concept of ‘neutralising price resistance’, which is one problem I have been up against, was clarified with useful advice to help me deal with this issue with confidence.
Veronica White,
Owner, Elite Legal Services
I wanted to find out more about how to make my practice profitable whilst still maintaining a good work/life balance. Finding time in the working week to take a day off to attend a workshop is difficult but I found the workshop to be really beneficial. It really made me think about what I needed to do to make the best use of my time and make the business run more efficiently. Since attending the workshop I have started to improve our systems so that we can utilise the support staff in a more efficient way and keep salary costs to a minimum. Michelle was very helpful and knowledgeable and I would certainly attend one of her events again.
Sarah Clowes, Partner/Owner
Clowes & Co Solicitors
I found Michelle’s 'Profitable Practice Growth Secrets’ Workshop to be everything I wanted it to be. Practical, structured and with enough pressure to be present and deliver but more importantly it secured the time to think. The other attendees were friendly, supportive and critically, honest about their journeys and the challenges they faced. Together with the practical application and work deliverables set, this represented the most value for me. I came away with a greater motivation and much bigger plans for the business and I have signed up to the Profitable Practice Programme to work with Michelle over the next 12 months to implement those plans. If you’re serious about building your practice (at any stage or turnover) I would highly recommend Michelle and her team.
Shainul Kassam, Managing Director
Fortune Law
We found the 'Profitable Practice Secrets’ 1 day workshop a breath of fresh air. It has invigorated us to look at our business in a new way and given us the confidence to employ new methods with the aim of boosting our profitability but not at the personal cost of our personal lives.
Director
Kent Law Firm
Thanks for the great workshop on Wednesday (Profitable Practice Secrets). I felt energised by itand I really connected with the excellent profitable practice model that the workshop and your programme is based around. I intend implementing the guidance that you provided and to draw up a game plan to attract more of the right clients and to focus on prescribing value to what I do. I have definitely had the 'come and get me’ approach and that needs to change. I found you truly inspirational and I rarely give away praise so readily. Keep up the great work.
Dan Jones, Owner
DHL Legal
We attended the Profitable Practice Secrets workshop because we wanted help in launching a new area of practice and pick up a few ideas to help boost our existing marketing efforts. As lawyers we are, I think, naturally suspicious and inherently sceptical of accepting others’ ideas and buying into the possibility that we don’t know what is best for our own firms. The difference with this particular workshop over others I have attended is the focus on the practical; whereas other business seminars stop at identifying problems, very few provide firms with an idea of what to do about them – we now have an extensive 'to do’ list but we have also have far greater peace of mind and a roadmap of how to get to where we want to be. The insights provided went far beyond what we wanted to achieve with implications across all practice areas. We now have a clarity and confidence that was previously absent. I would challenge anyone to go along to the workshop and not come out at the end feeling that worries have been dissipated and replaced by clarity, a sense of direction and the skills to put everything into action.
Adam Cresswell, Lawyer/Director
Seatons Solicitors
A well-delivered, thoroughly engaging session, with eye-opening and potentially game changing tips and advice. Thank you!
Isobel Willoughby
Solicitor, Monro Wright & Wasbrough LLP
Michelle’s insightful and skilful advice and strategies are readily apparent from her blogs but her 'Profitable Practice Secrets’ 1 day workshop really brought home just how much impact she can have on a firm’s profits. One of her tips has revolutionised my conversion rate. Highly recommended and I have signed up to her Profitable Practice Programme as a result.
Jay Sahota, Senior Partner
Jarmans Solicitors
The Profitable Practice Secrets Workshop was thought provoking, giving rise to lots of fresh ideas when considering firm strategy. For me it has emphasised the need for an holistic approach to change in all areas of the business, be that at firm-wide and departmental level, to be applied to business planning, process change, BD/marketing, recruitment and all key decisions.
Chris Bishop, Managing Partner
Slater Heelis LLP Solicitors
I found Michelle’s Profitable Practice Secrets to be a comprehensive day that unlocked the mysteries of the manageable steps required to get more clients and increase profits without working more hours. The ideas presented showed that small changes can make a big difference. I found the working examples really helpful in bringing the fee income figures to life. The course helped me identify my own personal obstacles and start on a bespoke plan to overcome them that I can now build upon. I came away feeling inspired and energised. The day after the course I was able to put into practice what I had learned. The day was also very useful for hearing other lawyers’ experiences. Definitely worth the money - a day out of the office well spent.
Rachel House, Head of Family Department
Mackrell Turner Garrett
Very useful - Much cheaper than a marketing department!
Jason Pethers
Partner, QS Rose & Rose
I found the seminar exhilarating!
Mohan Bharj, CFO
Duncan Lewis Solicitors
Time very well spent. Probably the best legal seminar I ever attended
Xabier de Berstain Humphrey
DWB Global
I am truly inspired to change my Firm’s marketing strategy as a direct result of this seminar – it was informative and gave a clear, concise, step by step guide as to how to attract more clients to my Firm, without turning myself into a sales person! – A 'must attend’ seminar!
Sadhana Joshi, Solicitor and Director
Avenue Solicitors
Almost didn’t come due to client work but that would have been a major mistake!
Peter Arnstein
Owner, FWB Law
This in-person workshop will take place in Central London on Wednesday 25th November 9.30am to 5.30pm GMT (2 course lunch included) followed by networking drinks
Super Early Bird tickets: £147+VAT until 22nd October
Standard price £247+VAT
VIP ticket £497+VAT
Click here to request more details or ask a question about this event
100% Money Back Guarantee
'I want you to be 100% satisfied with your decision to join this workshop. After you have attended the entire workshop if you are not completely satisfied with the value you have received then simply let us know on the same day and we will refund 100% of what you have paid. No quibbles.'
FREQUENTLY ASKED QUESTIONS
Who is this event aimed at?
This is for law firm owners, sole practitioners, consultant lawyers building their own practice who are tired of the Revenue Growth Paradox (seeing revenue grow, but personal profits stagnate OR shrink). If you're working 50–80+ hour weeks, dealing with price-shoppers, converting only enquiries into mostly lower-paying clients (not the bigger deals you know you should be winning), or watching team members earn more than you do, this profit plan will show you exactly how to fix all of that.
What will I get out of this event?
This is a practical and interactive workshop, not a lecture. You will leave from this high-level workshop with a clear strategic action plan to double your profits in 12 months or less.
Where is the event being held?
This workshop will take place in Central London.
Can I claim Continuing Professional Development?
Yes you can claim 5 hours Continuing Professional Development for this event if you consider it meets a training need you have. We can provide written confirmation of your attendance.
What does the VIP Ticket include?
A VIP ticket includes additional practice growth tools (Practice Growth Analyser and Practice Growth Calculator) and training (Time Maximiser Masterclass video and workbook) so you can start growing your practice and freeing up your time even before you attend the workshop.
What is the refund policy?
Tickets are non-refundable but if you are unable to make the event then you can transfer your ticket to someone else provided they would have been eligible to attend in the first place i.e. an owner or senior lawyer in a small law firm or professional practice (please let us know the name of the new attendee prior to the event). If you cannot attend and cannot transfer the ticket to someone else please let us know as soon as possible - if we can re-sell your ticket then we will credit the ticket price towards another event or a Strategy Session with The Business Instructor.
If for any reason we are unable to hold the event then we will notify you of alternative dates for the event and you can transfer your ticket free of charge OR you can choose to credit the ticket price towards another service from The Business Instructor.
Why should I work with Michelle vs another business consultant or coach?
Most business consultants and coaches have never practised law or run a professional services business – they'll teach you tactics that work for tech startups or retail, not law firms. Michelle spent 9 years at Magic Circle London law firm, so she understands the industry, the time-for-money trap, and why lawyers want to resist "sales" tactics.
She also built and sold a successful business, so she knows what actually works in practice, not just in theory. She's not teaching generic business advice, she's showing you the profit architecture & business growth plan that's specific to law firms, and put money in YOUR pocket (not just in topline revenue).
This in-person workshop will take place in Central London on Wednesday 25th November 9.30am to 5.30pm GMT (2 course lunch included) followed by networking drinks
Super Early Bird tickets: £147+VAT until 22nd October
Standard price £247+VAT
VIP ticket £497+VAT
Click here to request more details or ask a question about this event
100% Money Back Guarantee
'I want you to be 100% satisfied with your decision to join this workshop. After you have attended the entire workshop if you are not completely satisfied with the value you have received then simply let us know on the same day and we will refund 100% of what you have paid. No quibbles.'
ABOUT YOUR WORKSHOP LEADER
Michelle Peters, The Business Instructor
Michelle Peters is the founder of The Business Instructor and the creator of the Profitable Practice Programme for the owners of small and boutique law firms who want to escape a ‘Grind Firm’ and instead create a ‘Freedom Firm’. She is the leading authority in helping lawyers to double their profitswithout working more hours.
Michelle is also aformer solicitor who spent 9 years at a 'magic circle’ law firm in London. After extensive training in business development and marketing,and putting her skills into practicegrowing her own business, Michelle now helps lawfirm owners to escape the ‘Scaling Paradox’ (where revenue increases but profit margin crashes) and join the ‘£200k Club’ (£200k personal income from their law firm whilst reducing their working hours to a 4-day week)using her unique ‘Freedom Firm Architecture’.
Michelle the author of the no.1 Best-Selling book 'The Client Magnet Strategy For Lawyers: how to attract and convert more of your ideal clients', a contributor to 'Profitability in Law Firms' published by Globe Law and Business, and the host/presenter of the podcast ‘Breaking the Million Pound Myth: Build a High-Profit, Low-Stress Law Firm’.
Real Law Firm Transformations:
– Reena achieved a 471% increase in profits over two years by systematically working through all the areas her custom profit plan identified. She started hesitant about working with a business consultant, but after her first session felt 'a weight lifted off her shoulders' with a clear map of where the business was heading.’
– Anthony doubled his firm's fee income in 12 months while reducing his working hours.
– Gabriel doubled his monthly fee income in his first year, with a 50%+ improvement in conversion rate by redesigning his intake process.
Real Law Firm Transformations:
– Jonty was struggling with enquiries in his landlord–tenant practice area. After implementing the Client Magnetism Blueprint, he saw a 1,500% increase in inquiries by being more targeted in his marketing and taking an educational approach that explained to tenants why they needed help.
– Piers increased pre–tax profit from £175K to £265K in his first year, and expected to hit his 3–year targets (£700K revenue, £360K profit) at least one year early.
– Sashi nearly doubled her monthly fee income in 3 months despite rising inflation and cost of living crisis impacting her immigration clients' ability to pay.
MORE TESTIMONIALS ABOUT OUR WORKSHOPS...
This is not just a marketing lesson but an insight it what is blocking up your business and how to improve it by fiding the strategy yourself. One of the best courses been on this year.
David Simmons, Director
Robert Simmons Solicitors
Michelle is very easy to listen to. She is a lawyer, with practical business experience and makes a lot of sense. She resonated with our ethos.
Catrina Newman, Practice Manager
Goldstein Legal
I came a way with some great action points.
Catherine Hawkins, Consultant Solicitor
Cubism Law
I just wanted to say how happy we are to have joined your Profitable Practice Programme. You turned me from a business coach cynic to an acolyte! I was recommended to you by a colleague and attended the Profitable Practice Secrets workshop to help grow my business. I nearly didn’t attend because of my cynicism about business coaching generally but I’m glad I did because of the insights and clarity it gave me plus the confidence to move forward.
Jeremy Garson, Owner
Rise Legal
Thanks for a great seminar. It was genuinely useful and insightful – an all too rare occurrence!
Simon Portman
Marks & Clerk
I heard about Michelle and her 'Profitable Practice Secrets’ workshop via a friend who had attended this workshop previously herself. I attended the workshop because I wanted some clarity / structure on running my business, as I had so many ideas and goals but did not know where to start. I am extremely glad I attended as I obtained the clarity and insight that I was looking for. Well worth attending, I would recommend this workshop to anyone.
Adela Manzoor, Owner
Radshaw Solicitors
Michelle is able to convince you are not "wrong", but you need to do something about what you've got right (and correct the rest!).
Guillaume Barlet-Batada, Lawyer Consultant
Cubism Law
Michelle delivered exactly what was stated on the tin. Very informative and useful seminar
Michelle Camacho
TV Edwards LLP
Very useful for any professional, whether or not they have had previous marketing training
Richard Turney, Partner
QS Rose & Rose
Excellent. Michelle was so helpful before the event, presented very well and provided lots of useful advice.
Jasper Gray, Operations Manager
CG Naylor
I attended an online seminar Michelle held and, having enjoyed that, I wanted to learn more and so booked onto her Profitable Practice Secrets Workshop. I decided to attend because having been in business for a few years I thought it was time to revisit my business strategy and plan for the next few years. I initially had reservations about attending. I wasn’t sure that the investment would get me on the right track as I often find business courses to be interesting but, they do not drill down into the specifics of what to do next. However, I left the workshop enthused and wrote my next 3 month plan (that Michelle had helped me formulate that day)!
Emma Lewis, Director
EL Law
Thought provoking and time well spent helping to crystalise approach.
Chris Mills, Civil & Commercial Mediator
CSM Meditation
Excellent seminar and great eye opener for the business.
Frank Andreas, Partner
David Howard Chartered Accountants
The Profitable Practice Secrets workshop was most informative and useful and well-worth the time and travelling involved. As a micro sole practitioner business, it is vitally important to manage time effectively and focus on events that add real value to my business. The workshop was a real lightbulb moment for me and has made me focus on key strategic decisions that will make a real difference to the profits in my business. I have already started implementing the practical steps from the day and expect to see results very soon. I would highly recommend this workshop, you will not be disappointed.
Neeta Laing, Owner
Laing Legal Ltd