AMAZON NO. 1 BEST-SELLING BOOK:THE CLIENT MAGNET FORMULA FOR LAWYERS How To Attract and Convert More of your Ideal Clients

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KEYNOTE SPEAKING AND TRAINING SERVICES

  • Author of The Client Magnet Formula for Lawyers: How To Attract and Convert More Of Your Ideal Clients
  • Contributor to Profitability in Law Firms (Globe Law and Business)
  • Podcast host of Breaking The Million Pound Myth: Build A High-Profit, Low-Stress Law Firm
  • Speaker at major legal conferences and events
  • Delivered training to 100s of law firm owners and their teams
  • Practical, interactive sessions (not
    Iectures) where attendees leave with a customised plan of action

Keynote Speaking and Training For Law Firms To Increase Clients and Profits Whilst Reducing Working Hours

Michelle Peters, The Business Instructor–delivers practical, high-impact talks and training for law firm owners and their teams who want to increase profits without working more hours.

Former Magic Circle solicitor turned law firm specialist, Michelle helps firms move away from the Grind Firm model and build a Freedom Firm using her proven frameworks, including the Freedom Firm Method and Profit Architecture.

Her work focuses on solving what she calls the Law Firm Scaling Paradox – where growth increases complexity, pressure, and owner dependency instead of increasing freedom.

Audiences will learn how to:

  • Maximise profits without increasing working hours
  • Attract and Convert more enquiries into high-value work
  • Build a firm that doesn’t rely on the owner

The Profitable Practice Secrets Workshop was thought provoking, giving rise to lots of fresh ideas when considering firm strategy. For me it has emphasised the need for an holistic approach to change in all areas of the business, be that at firm-wide and departmental level, to be applied to business planning, process change, BD/marketing, recruitment and all key decisions.

Chris Bishop, Managing Partner, Slater Heelis LLP Solicitors.

About Michelle Peters

Michelle Peters is a former practising solicitor from a Magic Circle firm and founder of The Business Instructor, where she has worked since 2010 with owners of small and boutique law firms to help them increase clients, fee income, and profits without working more hours.

Through her Profitable Practice Programme, Michelle combines strategic advice, skills training (including marketing and conversion), and coaching to help firms move away from the traditional Grind Firm model and build a Freedom Firm using frameworks such as the Freedom Firm Method and Profit Architecture.

She is the author of the no.1 best-seller ‘The Client Magnet Formula for Lawyers: How To Attract and Convert More Of Your Ideal Clients’ (which is available on Amazon or you can download free chapters HERE, a contributor to ‘Profitability in Law Firms’ (Globe Law and Business, 2024), the presenter of the podcast ‘Breaking the Million Pound Myth: Build a High-Profit, Low-Stress Law Firm’, and has delivered hundreds of seminars, webinars, and workshops, as well as keynote talks at leading legal conferences and events.

Michelle also provides bespoke in-house training and structured programmes for law firms, legal networks, and platform firms, and integrates modern tools, including AI, to help firms build Client Magnets, improve conversion, and attract higher-quality clients more efficiently, while addressing what she calls the Law Firm Scaling Paradox – where firms grow in revenue but become more complex and less profitable.


Michelle provided a fantastic presentation of what I should have been thinking about. Michelle provided a simple "3 Step Client Hook Creator" worksheet that helped me work out exactly what a specific type of client needed to hear from me, in order for them know why they needed my services
and why they should act now (even if they hadn't realised it before)

ROSAYLN O'DONNELL-TEELAN, Gordon Dadds

WHO MICHELLE SPEAKS TO

Michelle delivers talks, training, and expert sessions across a range of platforms within the legal industry in the UK, Europe and beyond.

She regularly works with:

  • Legal conferences and industry events
  • Podcast hosts and interview platforms
  • Law firms seeking in-house training for their teams
  • Legal training providers and online learning platforms

Her sessions are particularly relevant for firms experiencing:

  • Strong revenue but low profit
  • Long hours with little flexibility
  • Over-reliance on the owner
  • Growth that feels heavier, not easier

Michelle has organised and presented hundreds of seminars, webinars and workshops, both alone and with other presenters (see more details HERE) and she is regularly invited to speak at events and conferences organised by others including:

  • Client Conversion Seminars for Rocket Lawyer
  • Growth Seminars for Lawyers hosted by Metro Bank
  • Barclays Bank Breakfast Seminar for Lawyers
  • NatWest Conference for Lawyers: ‘Being Resilient’
  • Hexagon Legal Network Launch Event Keynote Speaker
  • Legal Practice Management Conference
  • The Entrepreneurial Law Firm Conference
  • Sole Practitioner Lawyers Group Annual Conferences
  • WK Law Breakfast Seminars for Lawyers
  • Sole Practitioner Lawyers Group London Seminars

Michelle has also provided bespoke in-house training for law firms including the following:

  • A series of Business Development Workshops for a full-service London firm  (Edwin Coe LLP)
  • Conversion Skills training for a 60 fee-earner firm in the South East (Backhouse Solicitors)
  • Increasing Chargeable Hours training for a boutique Employment Law Firm in London (Sherrards)
  • A four-part business growth series on pricing, positioning, enquiry conversion, and sustainable firm growth for a platform law firm (Kingsleywood)
  • Guest speaker on the topic of how consultants can increase their billing and fee income without having to work long hours (Nexa Law)

Example of a Keynote Presentation
(For Spencer West June 2023)


Michelle ran an amazing workshop with our Rocket Lawyer law firm network. The lawyers attending learnt so much about the best way to convert enquiries into clients. Everyone left with lots of ideas and wanting more in-depth help from Michelle. Michelle is definitely a leading expert in the UK on converting clients and maximising profits.
We'll be asking her back. 

Mark Edwards, Senior Vice President EMEA, ROCKETLAWYER

SPEAKING TOPICS 

 The following topics can be adapted for a 30min - 90 min presentation, seminar or webinar.

  • The 7 Profit Zones Formula for Higher Profits – Without Working More Hours
  • The 3 Step Accelerator Plan For Law Firms: How to Increase Clients, Fee Income, and Profits Without Working More Hours (Even In A Difficult Economic Climate and How to Accelerate Results Using AI)
  • ‘The 3 Biggest Mistakes That Keep Most Lawyers From Attracting As Many Clients As They Want And How To Fix Them” (Including how AI can be used to improve client attraction and messaging)
  • The 5 Step Consultation System For Converting More Enquiries Into High-Paying Clients
  • Using AI to Attract Better Clients (Not Just More Content)

Michelle’s training sessions are interactive and implementation-focused. Attendees don’t just listen – they build and apply.

Depending on the session, participants will:

  • Create their own Client Magnet “Hook” using Michelle’s frameworks
  • Identify profit leaks using the 7 Profit Zones Diagnostic
  • Improve conversion using structured consultation strategies
  • Develop a clear Profit Growth Plan


l am truly inspired to change my Firm's marketing strategy as a direct result of this webinar - it was informative and gave a clear, concise, step by step guide as to how to attract more clients to my Firm, without turning myself into a sales person! - A 'must attend' seminar!

Sadhana Joshi, Solicitor and Director, Avenue Solicitors

WHY BOOK MICHELLE

Michelle combines legal experience with business expertise to deliver sessions that are both credible and commercially focused.

Her approach is different because she:

  • Focuses on profit, not just revenue
  • Teaches practical systems rather than theory
  • Uses proven frameworks applied by hundreds of firms
  • Challenges traditional thinking around growth
  • Integrates modern tools, including AI, into client attraction strategies
  • Clear insights
  • Practical tools
  • Immediate next steps

BOOK MICHELLE TO SPEAK AT YOUR EVENT

If you’re looking for a speaker who will:

  • Challenge how law firms think about growth
  • Deliver practical, implementable strategies
  • Help your audience build a Freedom Firm instead of a Grind Firm 

Contact us to discuss Michelle's availability for your event.

FEEDBACK FROM LAW FIRM OWNERS AND
CONFERENCE ORGANISERS

Mark Edwards

Senior Vice President EMEA, ROCKETLAWYER

“Michelle ran an amazing workshop with our Rocket Lawyer law firm network. The lawyers attending learnt so much about the best way to convert enquiries into clients. Everyone left with lots of ideas and wanting more in-depth help from Michelle. Michelle is definitely a leading expert in the UK on converting clients and maximising profits. We’ll be asking her back.”

Suzanne Morris

Edwin Coe LLP

“Michelle delivered a tailored programme which she designed to help our fee-earners develop their skills and practices to maximise new business opportunities, which is a key part of the role. This programme consisted of several workshop-type activities which were practical, relevant, and enjoyable to those taking part. As a result, we have asked Michelle to return to deliver this programme again to a further cohort of fee-earners and we are very much looking forward to this taking place.”

Adam Cresswell

Lawyer/Director, Seatons Solicitors

“We attended the Profitable Practice Secrets workshop because we wanted help in launching a new area of practice and pick up a few ideas to help boost our existing marketing efforts. As lawyers we are, I think, naturally suspicious and inherently sceptical of accepting others’ ideas and buying into the possibility that we don’t know what is best for our own firms. The difference with this particular workshop over others I have attended is the focus on the practical; whereas other business seminars stop at identifying problems, very few provide firms with an idea of what to do about them – we now have an extensive ‘to do’ list but we have also have far greater peace of mind and a roadmap of how to get to where we want to be. The insights provided went far beyond what we wanted to achieve with implications across all practice areas. We now have a clarity and confidence that was previously absent. I would challenge anyone to go along to the workshop and not come out at the end feeling that worries have been dissipated and replaced by clarity, a sense of direction and the skills to put everything into action.”

Chris Bishop

Managing Partner, Slater Heelis LLP Solicitors

“The Profitable Practice Secrets Workshop was thought provoking, giving rise to lots of fresh ideas when considering firm strategy. For me it has emphasised the need for an holistic approach to change in all areas of the business, be that at firm-wide and departmental level, to be applied to business planning, process change, BD/marketing, recruitment and all key decisions.”

Isobel Willoughby

Solicitor, Monro Wright & Wasbrough LLP

“A well-delivered, thoroughly engaging session, with eye-opening and potentially game changing tips and advice. Thank you!”

Jeremy Waller

Director, Waller Pollins Goldstein Solicitors

“The ‘Profitable Practice Secrets’ workshop was an absolutely amazing day! I loved the venue, which had a totally different feel from the usual boring Hotel Conference rooms which enabled everyone to get into a different invigorating mind-set. Michelle Peters clearly has a passion in her subject. At the same time she has an encouraging and engaging manner that helped me clarify my thoughts and ambitions. In addition, she to understands well the journey ahead and how I can reach my chosen destination. I would recommend this one-day workshop without hesitation and have already recommended several colleagues and acquaintances to enrol on the next occasion that Michelle runs it. This missive is from a most appreciative and grateful, fellow Solicitor.”

Sadhana Joshi

Solicitor and Director, Avenue Solicitors

“I am truly inspired to change my Firm’s marketing strategy as a direct result of this webinar – it was informative and gave a clear, concise, step by step guide as to how to attract more clients to my Firm, without turning myself into a sales person! – A ‘must attend’ seminar!”

Fay Godfree

FG Legal Consultants

“I thought I knew everything I needed to know about marketing and was not expecting to learn anything fundamentally different to what I already knew…I was completely wrong! Michelle’s session was insightful and opened up a whole different perspective on attracting clients and generally where businesses are going wrong. The session has changed my marketing strategy completely and opened my eyes to what I need to do differently. Strongly recommend this session to any business looking to attract new clients or generally improve the effectiveness of their marketing.”

Xabier de Berstain Humphrey

DWB Global

“Time very well spent. Probably the best legal seminar I ever attended”

Natalie Smith

BSB Solicitors

“A fascinating seminar. So much was learnt in only 2 hours. Everything learnt was practical and I can’t wait to put it all into action.”

Simon Portman

Marks & Clerk

“Thanks for a great seminar. It was genuinely useful and insightful – an all too rare occurrence!”

Rosayln O’Donnell-Teelan

Gordon Dadds

“Michelle provided a fantastic presentation of what I should have been thinking about [at the seminar on 15 October 2015].Michelle provided a simple “3 Step Client Hook Creator” worksheet that helped me work out exactly what a specific type of client needed to hear from me, in order for them know why they needed my services and why they should act now (even if they hadn’t realised it before)”

Jayanti Mita-Valdes

The London Law Practice

“An excellent, engaging and insightful seminar. Looking forward to putting the strategy into practice”

Michelle Camacho

TV Edwards LLP

“Michelle delivered exactly what was stated on the tin. Very informative and useful seminar”

Nighat Sahi

PDT Solicitors

“Concise, informative and invaluable. Michelle delivered the detail of Education-Based Marketing in bite-sized chunks which I’ll go away and implement”

Mark Foreman

Rouse & Co

“Very informative, leaving today with great ideas to start to put into practice.”

Diane Calnan

Fisher Meredith LLP

“Superb presentations and one of the most informative & useful sessions I have been to dealing with marketing strategy. Am feeling confident it will produce results”

Judy Salmon

Business Coach and Training Consultant

“I have the privilege of organising a monthly webinar for the legal consultants of Nexa. Michelle Peters spoke for an hour about how to increase billing and fee income without having to work long hours and this subject attracted a larger than usual audience. Michelle presented an outstanding webinar. She had absolutely considered her audience and made the talk very tailored to the challenges of our Legal Consultants. Her delivery was interesting, enthusiastic and produced immediately useful exercises to complete and commercial tools to take away. Her PowerPoint was excellent and she really engaged with her audience and involved them. I would strongly recommend Michelle to run webinars.”

John McAuley

Chief Commercial Officer, Nexa Law

“Michelle kindly offered to present to our Consultants during our monthly webinar series to give them an insight into how she supports law firms and individuals improve their techniques in business development, marketing, and importantly gain confidence in pricing their expertise at the right value. The webinar attracted a significant audience amongst Nexa consultants, and during the hour we spent with her, she was incredibly engaging – offering some excellent ideas on how they should pitch to win work, but importantly the right ‘type’ of customer to help grow their businesses moving forward. A thoroughly enjoyable and informative hour and we look forward to working with Michelle again in the near future!”