“I was hesitant to instruct a business coach as I was adamant I knew my business better than anyone. However, after my first ‘Gameplan’ session with Michelle, I felt a weight lifted off my shoulders. We mapped out where the business was heading, where I wanted it to go and what I needed to do to get there. I felt anxious about the size of the goals we’d set, but exuberant and ready to achieve the impossible with Michelle’s guidance, so I decided to join the Profitable Practice Programme to get help implementing my Gameplan.

I never thought this would be possible but with guidance from Michelle, her patience, her steer and her motivation to keep me aiming higher, I have achieved an increase of 140% in fee income and 471% in profits so far – so nearly 5x profits compared to the start figure. Needless to say, I will be working with Michelle for many years to come!”

Reena Popat, Managing Partner, Carter Bond Solicitors

Since joining The Profitable Practice Programme in September 2018, Michelle has helped me grow my practice and we have gone from strength to strength. Michelle’s advice, guidance, feedback and training has been invaluable in helping improve our systems and get the best out of our team. As a result our regular fee income has grown month on month from around £18,000 a month to £25,000 a month without employing additional staff or incurring any additional overhead costs. Having the opportunity to share ideas with other lawyers at the mastermind days is invaluable and the support and feedback Michelle provides really helps to bring new and fresh ideas to the business to help us get to where we want to be. Even during the recent pandemic, with Michelle’s support and advice, we have been able to continue to grow the practice and are busier than ever. This month (July 2020) we are on track for £35,000-£40,000 which will be our best month ever despite the impact of Covid-19.

Sarah Clowes, Owner, Clowes & Co Solicitors

My firm has been a part of Michelle’s Profitable Practice Programme for over a year with excellent results. Most recently, Michelle has helped us to produce a Client Magnet report that generated over 300 downloads from potential clients and contacts in just a few months. This has meant that we have been able to generate an excellent pipeline of worldwide potential new business targets during the COVID lockdown and has already generated over £50,000 of new business.

With Michelle’s help and guidance our marketing efforts are very focussed and efficient as we have been able to ‘hook’ new clients using social media and online tools. We have signed up for our second year in the programme and would recommend Michelle’s services to anyone who is looking to grow their law firm or practice and maximising the impact of their time investment and marketing budget.

Stephen Rodd, Partner, Keystone Law: Isle of Man

I realised that I needed help to develop a more effective marketing and sales approach. Everything I had been doing lacked direction, and that became clear from attending Michelle’s ‘Profitable Practice’ workshop for lawyers. So I signed up for the ‘Attract More Clients’ programme to learn how to create and use a ‘Client Magnet’ to attract more of my ideal clients. Having a structure to follow, with clear goals, made the difference for me. It was a different approach – previous events and training from others had been too generic, or focused on the tools to use, rather than the outcome.

The results from working with Michelle have been great – not only have I created a very engaging set of materials, with Michelle’s guidance, but also learned the tools and awareness of what should be included, and importantly, what should not be included! Michelle’s PISA formula writing content has changed my life – it’s now so quick and easy to write meaningful updates for my clients and my audience. The right way of doing things is now hard wired.

Working with Michelle is positive for many reasons, but my top 2 would be that working with someone who actually understands the world through a solicitor’s lens makes a world of difference, and that she is practical and to the point – but is a really pleasant way. I look forward to working with her in the future.

John Walker, Owner, J A Walker

Michelle Peters has provided impeccable guidance and advice to me on business strategy and marketing. Following and implementing this advice over the 90 day programme has resulted in a 40% increase in turnover and a 90% increase in new enquiries leading to 4 new clients. I can’t recommend Michelle, The Business Instructor, highly enough.

Oliver Tidman, Managing Director, Tidman Legal

“I just wanted to say how happy we are to have joined your Profitable Practice Programme. You turned me from a business coach cynic to an acolyte! I was recommended to you by a colleague and attended the Profitable Practice Secrets workshop to help grow my business. I nearly didn’t attend because of my cynicism about business coaching generally but I’m glad I did because of the insights and clarity it gave me plus the confidence to move forward.”

Jeremy Garson, Owner, Rise Legal

“I decided to join the Profitable Practice Programme after attending one of Michelle’s Profitable Practice Secrets 1 day workshops. I immediately got the impression that her approach is very results-orientated and not just about theory. I am pleased to say that my initial instincts were spot on. Within 6 months of joining the Profitable Practice Programme, our business achieved a 20% increase in fee income by implementing small changes to our existing systems. These changes were simple to do once Michelle helped us identify what we needed to do and gave us the step-by-step of how to do it. Within the same period an email marketing campaign generated an additional £12k in income by sending just one email to 20 of our previous clients. Michelle understands the challenges of running a legal practice and I have found that her Profitable Practice Programme has the tools to help us to become more profitable.”

Gina Savanhu, Immigration Lawyer and Owner of Globetrot Consultancy

“I met Michelle at a networking event at which she gave a talk about how to attract and convert more clients. I confess to being sceptical about joining her 90 day Client and Income Accelerator Programme as I wasn’t sure if it would work for me. But after speaking to another barrister who said the course had helped him I decided to sign up. I am pleased I took the plunge as early indications suggest that Michelle’s advice as to how to deal with initial telephone enquiries has resulted in my conversion rate markedly improving – which, within a month, has repaid the cost of the course. Additionally, I have created a ‘Client Magnet’ to attract more of my ideal clients and gained other marketing insights which I expect to be able to put to good use. Overall, I would say this course was well worth doing. “

Sunil Rupasinha LLB Barrister

“I was attracted by Michelle’s experience and understanding of the commercial legal services market, and asked her to review my firm’s marketing and advise what could be improved. She proposed a more coherent strategic approach, based around knowledge/education based marketing. In the succeeding months we have been working together to implement those plans. She has proved to be as good at looking at the detail as at the big picture. It is still early days but I can already see a significant increase in the number of new enquiries, and the percentage who become clients. In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%. Michelle gives good value and I would recommend her to anyone running a practice similar to mine.”

Andrew Park, APP Law Solicitors, Cheshire, UK

“I recently started accepting clients as a direct access barrister, i.e. being instructed directly by clients without the involvement by solicitors. This has led to me to re-evaluate my approach to marketing. I had seen promotional materials for the Business Instructor on Linkedin and they struck me as good examples of what to aspire to myself.

I spoke to Michelle in a free telephone call and she very quickly diagnosed the areas which could be refined in my own approach, namely how to create educational marketing materials which could appeal to a wider audience, and how to structure my initial contacts with potential clients. I found it reassuring to be dealing with some who had a legal background herself and so was familiar with the profession and the market in which we operate.

I duly signed up for the “Clients and Income Accelerator Programme” (to help with attracting new enquiries and converting them into clients at the right fee) over 3 months. The webinars were extremely helpful in explaining the theory and methods, and I was then able to create my own materials to put these into practice; I received individual feedback from Michelle on how to finalise and improve them.

Michelle is extremely knowledgeable and everything is explained in a clear and logical way, with easy to follow guides. The focus is very much on actually getting things done through practical steps, rather than just talking about it, so I have finished the course with plans and materials that I now use on a daily basis.

Perhaps the most valuable benefit for me has been the feeling that I am now building up my practice according to a definite strategy rather than relying on learning by trial and error. There must be many lawyers or other professionals who are experts in their fields but haven’t been trained in these softer marketing skills. and I am sure that they would similarly benefit from Michelle’s help. I am very happy to give her this recommendation.”

Stephen Innes, Barrister, 4 New Square

“I recently partook in an online training session with Michelle and afterwards I had a ‘Profitable Practice Accelerator’ session with Michelle so we could look at how to accelerate the growth of my practice. With one simple strategy, she helped to transform my client conversion rate on the initial enquiry call from 4/10 to 8/10, practically overnight. She really knows her stuff and I am very grateful to her.”

Jay Sahota, Head of Dispute Resolution, Jarmans Solicitors

“Michelle’s training seminar [3 Biggest Mistakes That Keep Most Solicitors From Attracting Enough Clients and How To Fix Them] was informative and interesting. She strikes a good balance in providing general marketing tips whilst also offering practical examples which I was able to relate to my business. I have no doubt that I shall use the skills Michelle has taught me to generate more business in the future.”

Nina Lake, Solicitor, Child & Child

“Michelle really helped me get under the skin of the positioning and key messaging of my business, enabling me to better promote my services with relevance and eloquence. As a consultant it can be easy to fall into the trap of telling people what you do, without really asking and understanding what potential clients need or want. Michelle’s guidance and techniques helped me to really get to grips with this simple but game-changing insight. I am already seeing the benefits of this work, having walked away with two clear briefs from new clients in the past month.”

Rebekah Clark, Owner of Beautiful Soup

“I have been working with Michelle since late 2012, and have been nothing but thoroughly impressed. We have met regularly since and I always comeaway from our sessions feeling motivated to put the action points in place, and have been delighted with the results. What impresses me most is the way Michelle quickly understood me and my business, and helps to turn my “half-baked ideas” into strategic plans. She also keeps it simple, which therefore makes the tasks achievable, (which shouldn’t be understated) and I have certainly benefited from the confidence gained through Michelle’s guidance. I look forward to continuing this relationship in the future.”

Darren Gingles, Managing Director of DG Accountancy Services

“I enlisted Michelle’s help in order to evaluate a new business/franchise proposition. Her ability to drill down to the essentials in what, for the admittedly, un-business-minded like me, were quite lengthy, complicated and jargon-filled documents was invaluable. My session with Michelle undoubtedly raised more questions than it answered(!), but that was exactly the purpose. She not only helped me to formulate the questions I needed to ask of the franchisor, but perhaps more importantly, the questions I needed to ask of myself. It is very easy, when faced with a business proposition to be seduced by projections and forecasts and to lose sight of the basics: Will this actually be a profitable exercise in the real world? What will I actually gain from the franchise that I couldn’t do by myself? In a very direct, but friendly way, Michelle brings you firmly back to those essential questions in order to better equip you for the decisions ahead. I would highly recommend her services and look forward to calling upon her expertise and guidance again in the future.”

Suzanne Mitchell, Suzanne Mitchell Photography

“I have just started working with Michelle and already I am amazed by how focused and result-oriented her coaching style is. She understood straight away the demands of my business and what I was trying to achieve and was able to suggest some very specific techniques I had not come across before to define my strategy in a crystal-clear way. Everything was made simple and in just one session it has already propelled me forward in an unexpected way. Thanks Michelle!”

Florence Parot, Director, The Sophrology Academy

“After listening to the very clear and professional Michelle on the webinar session yesterday, I realised that over the years, I have made far too many mistakes during my initial consultations. It was clear why some Clients would not recognise the importance of using my services. My main mistake was having one formula for all clients be it a Commercial Client or Private client. Michelle provided me with a very simple and clear formula. Proof? With my very first consultation this morning, following the webinar, the method worked. After positioning myself, my client understood the importance of using my service and was not hesitant in agreeing my fee structure…in fact he wanted to pay straight away! Wow. Now I am equipped with the basic resources, I am planning to develop this formula and work on attracting Client’s and trying to maintain a profitable private practice.”

Simone Bowman, Grove Solicitors

“In a nutshell the whole course [Get More Clients To Say ‘Yes’: The 5 Step Client Conversion Programme] is extremely valuable – like a revelation, as if one has been working in a perpetual fog all these years and now it has cleared to reveal crystal clear scenery. Every client meeting that we have had since/ during the course has converted!”

Bill Ward, Ward Trade Marks

“As a business coach, Michelle has the right balance of listening skills and ability to make spot on observations needed in order to excel in her field. I had a Business Growth Strategy session with Michelle at the beginning of January and my god did she help me hit the ground running in 2015.

I had a number of issues in my business some known to me and some I was about to learn when meeting Michelle. The number one issue that arose was sealing the deal with a client. I would meet a client, discuss their needs and how I could help them and show them a sample of relevant projects I had worked on. The result would be generally that they were very impressed and want to get going on the project asap. Too awkward to talk about money when they asked I would inform them that I would follow up with a proposal outlining my costs. A number of times following sending out a cost proposal I would be told for various reasons that the job was either on hold or the price was too high etc. I was confused as the client had seemed so keen at the time. Michelle made one powerful observation; upon an initial meeting I must already have costed the job in my head and when the scary question of ‘how much do you cost’ was fired at me I must discuss it on the spot while the person/people are really keen and excited. Since January I have done this, the advice has proved invaluable with nearly 100% success rate. Thus I have increased my client success rate. Another plus is that if the price is in fact too high for them at the time it eliminates me spending hours of my time putting together a detailed proposal so it’ has made a huge different to my business.

I highly recommend taking a strategic session with Michelle; her ability to ask the right questions is really impressive.”

Kelly Mackenzie, Owner Kelly Mackenzie Design

Dear Michelle, I just want to say how invaluable your coaching has been – and continues to be – to the growth of my business. Through our fortnightly sessions, you have helped me to build a much stronger brand identity and to gain new clients for higher value services – largely as a result of my increased confidence in getting my message across to potential customers. Moving forward, I not only have a clear plan of where my business is headed over the coming year, but also the steps I will take to get there. I feel that you genuinely care about the success of my business, but more than that, you understand that as a self-employed sole trader, my business is also a person – me! You instinctively tailor each session to my needs, sometimes helping me to see how far I have come; and other times encouraging me to take the next step when you know I’m ready. Being accountable to meeting the goals we jointly set has kept me on track – without a bit of pressure I wouldn’t have achieved half as much! Your personal combination of a strong business focus with human compassion and great listening skills is exactly right for me, and I wouldn’t hesitate to recommend you to others wanting to take their business to the next level. In fact, I already have.

Jenny Rutterford, Jenny Rutterford Photography

“I hired Michelle to provide the “More Clients with Less Selling” Programme about 6 months ago and she has enabled me to implement new marketing ideas in my business approach. This has allowed me to work predominantly with my ideal prospects as opposed to dealing with whoever happened to request my services. I would fully recommend her marketing approach to professionals that wish to focus more closely on a particular type of client.”

Dermot Hanley, CSLJ Wills Ltd

“Michelle helped make better use of my time and taught me how to focus on the aspects of the business I needed to develop. Once having set a clear goal this helped me manage my business better. That makes for a much clearer approach to my business and a much happier working environment! She had some pretty nifty marketing techniques, which are a great way of reaching out to new clients. Michelle is a pleasure to work with and I would recommend her to any business looking to step up”

James Ward, Director/ Producer/ Cameraman

“I recently had a “Get More Clients” strategy session with Michelle which was an incredible experience. She helped me to understand which are the weak links in my business and how to correct them. Moreover, she talked me through the 5 steps in her “Attract More Clients with Less Selling” program so I could see exactly what I needed to do. She is astute and very knowledgeable. Michelle is extremely professional and yet realistic about your personal business situation. She will help you with your master plan and then help you implement it. I highly recommend Michelle and her work as I have got so much out of it.”

Monica Bortolin-Cossa, Managing Director at MBC Diamonds Limited

“I first met Michelle at a free marketing seminar I attend at the City Business Library. I have never done any marketing for my business but I thought in these difficult times what have I to lose. Well I found out absolutely nothing and much to gain. Michelle’s approach to marketing is educational based marketing for client attraction strategies. I signed up for her course/workshop and she has completely changed my mind on how to market myself and my business. It was not easy you have to put some work in but I believe it will all be worth while and I no doubt will be using Michelle again in the future. She is a pleasure to work with, and always well prepared for our sessions and I have no hesitation in recommending her.”

Avril Ashley, Experienced Costs Lawyer, dealing with all types of legal costs and owner, AJA LEGAL SERVICES LTD

“I booked Michelle to speak at my event and found her to be very organised, well spoken and knowledgeable individual who is able to work with all types of businesses. She provided detailed and invaluable knowledge on marketing strategies in an easy to understand way which really benefited the group. I had a lot of good feedback about her talk and the follow up from it. Would highly recommend working with her.”

Suneet Goomer, Holistic Interior Designer

“Having met Michelle through the Islington Chapter of BNI, I took up the offer a Business Breakthough Strategy Session with Michelle, which was a positive, enlightening and informative meeting. Michelle’s expertise and in-depth analysis skills quickly diagnosed the issues MSH Wellbeing was experiencing with our market strategy. Whilst Michelle was impressed with our concept, vision and business aims, she was direct and honest with where our marketing and advertising really was not working for the business, hence not resulting in getting us clients through the door. Taking on board Michelle’s words of wisdom and implementing some of her ‘seven keys to business success’ we have already seen the benefits, with more clients calling and making appointments. I would highly recommend Michelle, she has a wealth of knowledge and can help improve your business with lasting effects.”

Justin Gaffney, Meaningful, Specific and Holistic health and wellbeing solutions for the individual, business & community.

“We are a small busy architects practice based in Stoke Newington with limited time to focus on growing our business strategically.We met Michelle at a networking group where she presented an excellent talk which covered the “7 keys to dramatic business growth”. We followed this up by having a “Business Breakthrough Strategy Session” with her. Not only has she helped us re-focus and get excited about the future of our business but in one hour she was able to provide us with clear helpful advice about our business in a positive manner. Michelle is highly experienced and we would recommend her to anyone who wants clear to-the-point advice on how to move their business forward.”

Gozi Wamuo, Partner of Turn Architects llp, specialising in Residential and Commercial projects in London

“Last Thu 29th March, I attended the Business Growth Workshop presented by Michelle Peters and David Mack. What a treat! Clear objectives stated and a delivery to match, all of it in professional and comfortable surroundings. The content and pace of the workshop worked really well for me.All the tips were spot on, especially the ones about how to automate your marketing and engage with potential clients. All the participants were able to ask questions, make suggestions and comments as well as mingle with their peers.When I came back home I immediately worked on a couple of things I could put into practice with immediate effect, and I am positive that I will generate more leads that way, so watch this space!This workshop is a must for SME owners, and even if you think you know it all through experience, you may think twice: a new light on your modus operandi will prove very beneficial.When I am able to attend the Mastermind Group Workshop Programme, I will register as it will provide me with all the necessary tools to achieve my goals, a great return on investment!”

Jocelyne Barbier, Independent Business Owner at AboutPeople (U.K.)

“Positivity, feeling listened to and empathetic thinking are all areas in which Michelle excels at what she does. I booked in for a session with her over Skype and her call was my first of the new year. I couldn’t have asked for a better kick start to my business in 2012!Prior to our consultation Michelle had spent time researching and building up a picture of my business, she had outlined areas where she thought I might need support and had drafted some key ideas for moving my business to the next level. When we began our consultation I felt like she already knew my business very well.Throughout the consultation she listened carefully to my needs and addressed each one with creative ideas and strategies to put in place to start making each work better. She helped me to define a clear list of tasks and goals and since our consultation I have been doing that with very successful results, already tripling the amount of business I’d taken in the last four months of 2011. How fantastic is that!My business is now back on track and I’m looking forward to working with Michelle more in the future. Highly recommended!”

Lucy Williams, Photographer & creative photography educator

“Last Friday, during the monthly meeting of our network branch Michelle was giving a talk about Profit Multipliers. You might think that at that stage one would take the opportunity to sneak away somewhere else, we never had a chance to because none of us wanted to do so: the way Michelle introduced the subject and delivered the talk was mesmerizing, we all got involved into an active participation and at the end of the day had a clear plan of action on how to increase our business growth by following some simple and effective steps. Wow!”

Jocelyne Barbier, Independent Business Owner at AboutPeople (U.K.)

“I took advantage of Michelle’s introductory consultation and after a short amount of time thoughts and ideas I had had mulling around my head were clarified. The following week I put into action some of her suggestions and the week after that had several enquiries asking for the new packages we had created on the strength of that meeting with Michelle. Absolutely to be recommended!”

Andrea Osborne, Award Winning Lifestyle Management, Small Business Support, Time Management and Organisational Expert

“Michelle is an experienced business professional who is fun to work with yet is able to maintain a laser sharp focus on the goal in hand.She is very personable and very comfortable in a variety of business settings varying from the boardroom to the shop floor. Any business using Michelle’s services can be sure to receive an action plan designed to deliver against a set of defined objectives. Michelle’s skill-set doesn’t, however, stop at the action plan. She will effortlessly project manage the implementation, with the focus on the deliverables, utilizing her ability to cut to the chase and manage and motivate all those required to support the implementation.I summary, I have no hesitation in recommending Michelle’s services to any business looking to realise its true potential.”

David Mack, Owner, Trinity CPD Training Ltd

“I gladly recommend Michelle. I have seen her work in two regulatory environments and know of her work in others. She is a highly regarded lawyer but does not get tied down by legal context alone. She brings much more – a personal understanding of and experience in the business sector and an enquiring mind in terms of getting inside issues such as a business proposition or a piece of commercial or consumer activity. Michelle brings commercial experience,sound judgment and common sense in terms of problem solving. Finally and as importantly Michelle has strong inter-personal skills, an ability to work well in a team and a strong set of personal values.”

George Kidd, Chief Executive at Online Dating Association/ Chief Commissioner Direct Marketing Commission

“Michelle has a rare ability: she is able to see the big picture on complex issues and is then exceptionally adroit at analyzing the detail to arrive at a sound conclusion. I’ve worked with her for five years so far in different spheres and know that her approach and fair judgement is highly regarded by colleagues and the industries she’s responsible for regulating. She’s well-informed, charming and approachable, skilful, totally reliable … and she gets the job done right in double-quick time. I trust her.”

Matti Alderson, Founder/Director FireHorses Ltd

“I took on the services of Michelle, because I wasn’t doing very well in approaching referrals and turning them into customers. Michelle gave me ideas and scripts that I could adapt and use to reach potential customers in person and via email and text. Since using Michelle’s service, I have had a better response rate and this had led to many enquires regarding my services. I would recommend Michelle’s service to other businesses who wish to grow and understand new and better ways to approach clients.”

Jo Coolie, Authorised Independent Distributor Utility Warehouse Discount Club, London UK

“I am full of admiration for your buisness coaching skills. It is complimentary to what I do for small companies and social enterprices and you have been your generous in collaborating with me and also helping me address the growth of my own buisness since I set up The Brooke Consultancy as a new type of Law Firm. I take every opportunity that I can to recommend you to client of mine, many of whom need the logical structuring and creative skill set that you have; many thanks for your support.”

Lynne Brooke, Solicitor, The Brooke Consultancy LLP

“I recently attended Michelle’s seminar on ‘Client Attraction Strategies for lawyer’s.The seminar was interactive from the start and so the content was highly tailored to the audience. Michelle did a excellent job of educating the lawyers as to the common weaknesses in marketing strategies in this sector. She thoroughly analysed these potential barriers to growing the client base, and she moved on to outline a clear and lucid 3-step approach in how to address the issues. She provided insight on how to make yourself stand out, thereby attracting ‘quality’ clients. In essence, she helped to focus the mind on the big picture (rather than on the daily grind).The seminar was delivered in a very clear, engaging no-nonsense approach, and the materials provided were highly informative. Michelle also went on to outline the other services she provided.I would highly recommend Michelle for invaluable advice she is able to provide. By all accounts, her approach reaps clear benefits and I am already implementing some of her strategies.”

Jayanti Mitra-Valdes, Lawyers The London Law Practice

“Michelle has been a great communicator of her message that you can still be a lawyer and not a salesperson when you are marketing your services.This has been invaluable in opening our eyes to a way of raising our profile without feeling as if we have had to do a hard sell.Micelle has been quietly and effectively driving forward a timetable for making sure that we do deliver our message. Her comments have always been thoughtful and encouraging.All we can say is: ‘many thanks, we would never have got our first education-based marketing materials written without you’ “

Caroline Falkus, Partner, Bross Bennett Family Solicitors

“As a business coach, Michelle is a real deal. Her experience, knowledge and sincere interest in helping her clients shines through. I had a Business Growth Strategy session with Michelle and learnt tons during that process ; I left the session feeling empowered and buzzing with new ideas. If you are not sure if business coaching is for you, I highly recommend taking a strategic session with Michelle; you will understand how much more you can achieve by having the right coach in your life.”

Natalie Ekberg, Career Transition Coach