I signed up to Michelle’s Profitable Practice Programme in April 2020 during the depths of Lockdown I. Having started my firm 11 years ago and grown to 5 fee earners, I was looking to get some help with developing high quality leads outside of my immediate network –I was particularly drawn to the “Attract” element of Michelle’s Attract, Convert and Maximise model for practice growth.

One year on, and having just signed up for another year, I can honestly say that the programme has been invaluable. Not only has it provided the structure, focus and direction which I was looking for, I have also found that talking to other members of the programme so beneficial – it is really good to know that there are lots of lawyers out there who are dealing or have dealt with similar issues and so useful to get their point of view. And the sessions also mean that you are forced to take time out of the business and work on it, not in it.

I’ve also found the resources available through the PPP dashboard very helpful and quickly learned that the trick was not to try to look at everything but just the specific sessions to address the issue I was facing –just in time learning!

Actual tangible outputs that I can directly link to the PPP are:
– Doubling monthly profit from £15k to £30k
– Increasing fee earner rates across the board (by up to 27%)
– Production of a Client Magnet to attract new (ideal) clients
– Marketing of the Client Magnet through Linked-in and mailings
– Confidence to employ an extra fee earner

Michelle’s great gift is that she is able to distil what might be seen as complex issues, break them down into bite sized issues and suggest ways of dealing which are easy to understand and implement. And the key to all this is implementation – if that is a struggle for you then join the club! But the support is there should you need it.

Before joining the plan, I had an annual pre-tax profit of £175k. In the first year of being part of the PPP, this had increased to £265k which despite the impact of COVID and furloughed staff, met my first 12 months’ target. But the real impact and benefit of the Programme is only now really being felt. When I started I had a 3 year vision of generating £700k revenue with £360k pre tax profit. I now fully expect to hit these targets this year – ie at least one year early.

I joined Michelle’s 'Profitable Practice’ programme in Autumn 2020 because I had set up as a freelance solicitor practice a year ago and was looking for direction. In my first 90 days I managed to convert 5 new clients, 2 of which are very substantial anchor clients, and was entrusted responsibility to handle a major specialised bank licensing project. In the first 90 days my fee income has doubled and I have reached my 12 month goals already, and I am grateful to Michelle for it. Lockdown turned out to be a gift year. Coming from Lithuania, I especially enjoy the collaborative culture of the Profitable Practice group of law firm owners, and the growth mindset, skills and helpful contacts that I receive. The best investment is in oneself, and I consider Michelle’s programme to be precisely that..

Within the first 6 weeks of joining 'Profitable Practice’, the added attention and quick hitter objectives provided by Michelle helped me to put in place a fee increase of 20% across the board, while also reducing the need to work evenings and weekends, but without a fall in productivity. Profitable Practice has already proved itself to be a worthwhile investment and I look forward to what further successes and achievements lie ahead

Michelle Peters has provided impeccable guidance and advice to me on business strategy and marketing. Following and implementing this advice over the 90 day programme has resulted in a 40% increase in turnover and a 90% increase in new enquiries leading to 4 new clients. I can't recommend Michelle, The Business Instructor, highly enough.