Since joining The Profitable Practice Programme in September 2018, Michelle has helped me grow my practice and we have gone from strength to strength. Michelle’s advice, guidance, feedback, and training has been invaluable in helping improve our systems and get the best out of our team. As a result our regular fee income has grown month on month from around £18,000 a month to £25,000 a month without employing additional staff or incurring any additional overhead costs. Having the opportunity to share ideas with other lawyers at the mastermind days is invaluable and the support and feedback Michelle provides really helps to bring new and fresh ideas to the business to help us get to where we want to be. Even during the recent pandemic, with Michelle’s support and advice, we have been able to continue to grow the practice and are busier than ever. This month (July 2020) we are on track for £35,000-£40,000 which will be our best month ever despite the impact of COVID-19.

Within the first 6 weeks of joining 'Profitable Practice’, the added attention and quick hitter objectives provided by Michelle helped me to put in place a fee increase of 20% across the board, while also reducing the need to work evenings and weekends, but without a fall in productivity. Profitable Practice has already proved itself to be a worthwhile investment and I look forward to what further successes and achievements lie ahead

“I’ve been working with Michelle for the last 90 days to create and promote a ‘Client Magnet’ to attract more of our ideal clients. I’ve found Michelle’s training to be really easy to follow and implement. I loved the structure of the training and the ‘how to’ examples, templates and checklists which made it easy to follow. I also loved the (optional) weekly online sessions where I could get feedback on anything I’d written. The training has also influenced all my marketing because I know understand how to motivate prospective clients to want to invest in my services. Creating a Client Magnet takes time but now that I’ve done it I can see so many different ways to use it to attract my ideal clients and I’m looking forward to seeing the results.”

“Over the course of 15 months in Profitable Practice Michelle has taught me the value of recognising my own worth as an adviser and justifying my fees, not only to my clients, but to myself. Michelle has also helped me through her PISA Method to write less as a solicitor and more as a human being when it comes to social media content, articles and even websites, retreating from dry legalise to really capture my audience’s imagination and to demonstrate why they need my help.  Now, my audience frequently feed back to me about how clearly I have explained things and how I am demonstrating the need to get clear, effective, no-nonsense legal advice.  In fact, I have received high value referrals based on this alone.

Another area that Michelle has particularly helped me with is the idea of a “Client Magnet” to attract my ideal clients. This emphasised the importance of giving readers of my magnets enough information to educate them on the importance of the topics themselves, whilst also explaining why they needed my help, before inviting them to take action.  In other words, giving enough of an explanation, but not skimping on the most important part: that, by instructing me, clients could be certain that I could produce valuable results for them. These magnets have had a lot of support on social media, particularly on LinkedIn, where I have been able to promote them not only as one-off pieces of advice, but on a cycle of sharing them consistently, so that I am saving myself time, rather than scratching my head, trying to dream up new content.  They are frequently commented on and I have also won work from repeat clients and referrers by promoting them in this manner. Michelle’s advice in helping me to get from a brand new business to where I am today has been invaluable.  Thank you, Michelle!”