“Over the course of 15 months in Profitable Practice Michelle has taught me the value of recognising my own worth as an adviser and justifying my fees, not only to my clients, but to myself. Michelle has also helped me through her PISA Method to write less as a solicitor and more as a human being when it comes to social media content, articles and even websites, retreating from dry legalise to really capture my audience’s imagination and to demonstrate why they need my help.  Now, my audience frequently feed back to me about how clearly I have explained things and how I am demonstrating the need to get clear, effective, no-nonsense legal advice.  In fact, I have received high value referrals based on this alone.

Another area that Michelle has particularly helped me with is the idea of a “Client Magnet” to attract my ideal clients. This emphasised the importance of giving readers of my magnets enough information to educate them on the importance of the topics themselves, whilst also explaining why they needed my help, before inviting them to take action.  In other words, giving enough of an explanation, but not skimping on the most important part: that, by instructing me, clients could be certain that I could produce valuable results for them. These magnets have had a lot of support on social media, particularly on LinkedIn, where I have been able to promote them not only as one-off pieces of advice, but on a cycle of sharing them consistently, so that I am saving myself time, rather than scratching my head, trying to dream up new content.  They are frequently commented on and I have also won work from repeat clients and referrers by promoting them in this manner.

 Michelle’s advice in helping me to get from a brand new business to where I am today has been invaluable.  Thank you, Michelle!”

I decided to join the Profitable Practice Programme after attending one of Michelle’s Profitable Practice Secrets 1 day workshops. I immediately got the impression that her approach is very results-orientated and not just about theory. I am pleased to say that my initial instincts were spot on. Within 6 months of joining the Profitable Practice Programme, our business achieved a 20% increase in fee income by implementing small changes to our existing systems. These changes were simple to do once Michelle helped us identify what we needed to do and gave us the step-by-step of how to do it. Within the same period an email marketing campaign generated an additional £12k in income by sending just one email to 20 of our previous clients. Michelle understands the challenges of running a legal practice and I have found that her Profitable Practice Programme has the tools to help us to become more profitable.

I was attracted by Michelle’s experience and understanding of the commercial legal services market, and asked her to review my firm’s marketing and advise what could be improved. She proposed a more coherent strategic approach, based around knowledge/education based marketing. In the succeeding months we have been working together to implement those plans. She has proved to be as good at looking at the detail as at the big picture. It is still early days but I can already see a significant increase in the number of new enquiries, and the percentage who become clients. In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%. Michelle gives good value and I would recommend her to anyone running a practice similar to mine.

"Michelle is a first class business strategist, very result-oriented, keeps you up to the mark and has improved my ratio of time spent on chargeable work by at least 50%."