Discover how to grow your law firm in a way which gives you the FREEDOM to work with only your ideal clients, to work the hours you want, and to have the financial freedom you deserve.


Protect Your Firm from The Economic Impact of Inflation and

Still Generate the Fee Income and Profits You Deserve

If you are the owner of a solo or small law firm or legal practice and you want to:

  • Attract clients consistently rather than rely on the unpredictability of referrals and word of mouth
  • Have the freedom to work only with ideal clients who understand the value of your services and are happy to pay your fees without quibbling
  • Get off the 'feast or famine’ rollercoaster by attracting a consistent stream of new instructions whilst you get on with delivering your service to existing clients
  • Build a highly profitable practice without adding more hours to your working day

This will be the most important event you attend this year.

My 'Profitable Practice Secrets’ workshop will show you how to:

  • Identify exactly which strategies and growth tools your firm or practice needs in order to double you profits in the next 12 months without working more hours.
  • Create a realistic and actionable plan to grow your law firm or practice in a way that provides you with More Freedom (freedom to work with only your ideal clients, to work the hours you choose, and to have the financial freedom your deserve).
  • Apply the right skills and tools to immediately attract and convert more of your ideal clients
  • Maximise the fee income and profits from clients you already have (or have had in the past) so you can get off the 'hamster wheel’ of constantly looking for new clients.
  • Create the right kind of 'Client Hook' to attract more of your ideal (high-paying) clients to you in a way that doesn’t feel like you are trying to 'sell’ your services
  • Discover the questions you must ask prospective clients to ensure they see the value of your services and say “yes” to the fees you want to charge.
  • Create a Profitable Growth Accelerator Plan that will give you the confidence and certainty that you’re taking the right steps, in the right order – to maximise the growth potential and profitability of your firm whilst reducing your hours and stress levels and eliminating uncertainty for the future.

This workshop is for senior partners, managing partners, and the owners of small legal or other professional practices.

Most business seminars and workshops are boring, mostly theory, and you don’t come away with anything actionable. This is NOT that kind of event. You will walk away from this in-depth, hands-on workshop with a clear plan to get you through this difficult economic period AND lay the right foundations for future growth, plus specific tools and strategies to help you start implementing that plan immediately.

If you haven’t attended an online workshop before, don’t worry… we’ve been successfully running them this way since August 2019 and we use Zoom video meetings (including breakout rooms) so you get an 'live’ workshop experience (see testimonials below).

100% Money Back Guarantee

'I want you to be 100% satisfied with your decision to join this workshop. After you have attended the entire workshop if you are not completely satisfied with the value you have received then simply let us know on the same day and we will refund 100% of what you have paid. No quibbles.'

**IMPORTANT** Due to limited places for each workshop there are only a limited number of tickets available. Claim your seat now before the event is sold out.



9.45am YOUR PRACTICE GROWTH BLUEPRINT: You’ll analyse your existing firm or practice area using my Traffic Light Accelerator Tool and create a 'heat map’ of the Profitable Practice Elements are slowing you down from having the clients and profits you want and/or keeping you working too many hours. Then we’ll identify the biggest growth opportunities in your specific firm or practice and what you need to focus on, and in what order, to get the clients, profits and time off that you want. You’ll finish this session with a bespoke Practice Growth Blueprint which will give you clarity about what to do, and the confidence to do it.

11.15am PROFIT MAXIMISER: You’ll analyse which of the 7 Profit Zones in your practice provide the biggest opportunity for increasing your profits in the next 12 months and how the 7 Profit Zones Formula will enable you to double your profits without working more hours. Once you know what’s possible in your practice, you’ll set specific and realistic goals for your practice growth the next 12-36 months (including your target numbers for clients, fee income, profits, team and time off). Then you’ll create your own Profitable Practice Accelerator Plan to show you what to focus on to accelerate your results over the next 12 months.


2.15pm CLIENT ATTRACTION: You’ll learn how to powerfully attract more of your ideal clients using Michelle’s Client Magnet Formula so they are the ones calling or emailing you and you don’t have to go out 'hunting’ for them and/or put up with the uncertainty of waiting for referrals. In order to create your own Client Magnet, you’ll use the Client Hook Creator Tool to identify what will best attract your ideal client. You will then create your first 'Client Hook’ during the workshop, and get on-the-spot feedback from me on how to improve it further.

3.30pm CLIENT CONVERSION: We’ll finish the day learning specific skills that will enable you to increase the percentage of potential clients who say 'yes’ to working with you from an initial consultation – without having to give away advice for free. Then, using the Conversion Question-Generator you’ll identify exactly which questions to ask during an initial consultation that will ensure clients understand why they need your help, why they should choose you, and why (most importantly) they should pay the level of fees you want to charge. Once you have these skills you’ll be able to increase your conversion rate and have the confidence to raise your fees – meaning you can generate higher levels of fee income (and profit) without needing to work with more clients.



NOTE: for workshop dates that are described as “split over two consecutive mornings”, the afternoon sessions above will take place during the morning of Day 2, finishing at 1pm.


100% Money Back Guarantee

'I want you to be 100% satisfied with your decision to join this workshop. After you have attended the entire workshop if you are not completely satisfied with the value you have received then simply let us know on the same day and we will refund 100% of what you have paid. No quibbles.'


Who is this event aimed at?
This workshop is for sole practitioner lawyers/professionals or the owners of small legal or other professional practices or senior managers who have responsibility for business development or the growth of their practice who want to build a sustainable and financially free practice.

What will I get out of this event?
This is a practical and interactive workshop, not a lecture. You will leave from this high-level workshop with a clear strategic action plan to double your profits in 12 months or less.

Where and when is it taking place?
Where: Online (virtual workshop) so you can attend from your home or office. We'll use ZOOM online meeting software so you just need a computer with microphone and webcam (webcam is essential) and a quiet location free from distractions or noise. If your home or office isn't suitable, you might consider booking a meeting space to use during the virtual workshop.
When: For single day workshops: 9.15am - 5pm with breaks mid morning, lunchtime and mid afternoon. There will be an (optional but recommended) extra session during lunch so we recommend you have a 'working lunch' ready in advance so you can bring it to the session.
For workshops which are described as "Split over two consecutive mornings": Each day will start at 9.15am and Day 1 will finish at 2pm and Day 2 will finish at 1pm.

How can I get the most from an online workshop?
We'll be using ZOOM online meeting software to replicate the experience of being together in a workshop room. You'll be able to speak to everyone else and participate in exactly the same as if we were in the same room together. Everyone will be on webcam and able to see each other, just like at a regular workshop. We'll also use virtual 'breakout rooms' to allow you to work in small groups with other attendees. To get the most from this event we strongly recommend you attend from quiet location where you won't be disturbed during the day and where you can switch of all other distractions like email notifications, phone calls, queries from staff members, etc. Some attendees might choose to book a meeting room for the day to ensure they aren't interrupted and get the most from the workshop.

Can I claim Continuing Professional Development?
Yes you can claim Continuing Professional Development for this event if you consider it meets a training need you have. We can provide written confirmation of your attendance.

What is the refund policy?
Tickets are non-refundable but if you are unable to make the event then you can transfer your ticket to someone else provided they would have been eligible to attend in the first place i.e. an owner or senior lawyer in a small law firm or professional practice (please let us know the name of the new attendee prior to the event). If you cannot attend and cannot transfer the ticket to someone else please let us know as soon as possible - if we can re-sell your ticket then we will credit the ticket price towards another event or a Strategy Session with The Business Instructor.

If for any reason we are unable to hold the event then we will notify you of alternative dates for the event and you can transfer your ticket free of charge OR you can choose to credit the ticket price towards another service from The Business Instructor.

How do I reserve my seat?
£247+VAT for this 1 day virtual workshop or just £147/£197+VAT when you book by the Super Early Bird or Early Bird booking deadline (click the REGISTER buttons below to check the deadline for this event).

100% Money Back Guarantee

'I want you to be 100% satisfied with your decision to join this workshop. After you have attended the entire workshop if you are not completely satisfied with the value you have received then simply let us know on the same day and we will refund 100% of what you have paid. No quibbles.'


Michelle Peters, The Business Instructor
Michelle Peters is the creator of the Profitable Practice Programme for Lawyers and other professionals who want to grow their practice profitably. She is the leading authority in helping lawyers and other professionals to double their practice without working more hours.

Michelle is a former solicitor who spent 9 years at a 'magic circle’ law firm in London, so she understands the genuine concerns her fellowprofessionals have about marketing that feels like 'selling’ or doing anything which feels unprofessional or 'salesy’. After extensive training in business development and marketing, and putting her skills into practice in attracting clients for her own business, Michelle now helps lawyers toquickly and easily get clients in a way which feels comfortable and ethical and brings them a steady (and reliable) flow of business. She also shows legal practices how to ethically increase profits from existing clients, so they can increase their fee income and profits without having to spend so much time and effort continually looking for new clients.