These three groups are represented by the different coloured lines in the drawing above:
Starting from the bottom and working up: those on the red line are avoiding taking any action that might be ‘wrong’ during Covid-19. They are hunkering down, waiting for the crisis to pass, doing the bare minimum to keep their firm open. They are already in decline and in danger of going out of business in the next 12 months.
Those on the orange line are taking some action to mitigate the effects of Covid-19, but what they are doing is reactive to the situation rather than pro-active, and it’s not enough to prevent them from going into ‘stasis’. In 12 months, these firms will probably still be where they are now, i.e. worse off than at the start of this year.
Those on the green line are taking pro-active steps to protect their firm against the longer-term impact of Covid-19, adapting their marketing so that it continues to bring them new clients, and maximising the client base they already have. These firms will not only survive the current situation but will be on track to ‘thrive’ in the next 12 months and beyond.
Which line do you choose?
Which line you are on is about one thing: choice.
Whichever line you are on now, you can choose to move onto the green line today.
Make the decision to start doing what’s needed to be on that green line. Or, if you don’t know what they are, or how to do them, make the decision to get the help you need.
If you want help to identify and implement the ‘green line’ strategies, then come to my online workshop.
At this workshop you will:
- identify exactly which strategies your firm needs to get onto the green line and stay there over the next 12-18 months, so you not only survive, but thrive;
- start implementing the immediate changes you need to protect your pipeline of work from existing clients;
- create the right kind of marketing for the current environment, so that you can continue to attract new clients (and more instructions from past clients) in a way that’s effective but doesn’t feel like ‘selling’ your services; and
- discover the questions you must ask prospective clients to ensure they see the value of your services and say “yes” to the fees you want to charge.
If you haven’t attended an online workshop before, don’t worry… we’ve been successfully running them this way since last August. You can see all the details of how it works and testimonials from other attendees HERE.