
As lawyers, we’re trained to think in a way which means we identify risk and work out how to avoid or minimise it.
But if we focus on the risk of doing something, and forget to compare it with the risk of not doing something, our risk assessment can be skewed.
For example, what’s the cost of not taking the right action to protect your pipeline of client work in the next 90 days?
What’s the cost of not finding a new way to market your services and get new instructions in the next 90 days?
What’s the cost of not getting the right help, instead of putting your time, effort, and marketing budget into the wrong things?
What seems like the ‘safe’ option can sometimes carry the highest risk.
It’s important to work out best and worst case scenarios for both, so you can make an informed decision.
And we’re often more risk-averse when considering the options for ourselves than we would be if we were advising someone else.
A good way to reframe this, so you can make an objective decision, is to ask yourself: “What would I advise someone in my shoes to do in this situation?”
Then take your own advice.
Take action
If you’d value getting my help to work out exactly what you should be doing in the next 90 days to get the results you want (with minimum risk) then register to attend our online webinar ‘The 7 Profit Zones Formula for Higher Profits Without Working More Hours’.

